Every task needs a checklist. Make sure you update your checklist regularly. An outdated checklist is no better than no checklist at all. …
Understand your model.
Understand your model. Every year we meet practices that have the wrong model for their area. Take time to evaluate what model will allow you to reach your annual production goals. …
How much did you spend on referral marketing?
How much did you spend on referral marketing? Referral marketing is the key to success for every orthodontic practice. You want to spend somewhere between 2% – 5% of your annual revenue on referral …
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When should you enhance your referral marketing program?
When should you enhance your referral marketing program? In a recent article, Dr. Levin emphasized that you should start referral marketing in all five focus areas—parents, patients, referring …
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Good to great is not enough.
Good to great is not enough. The concept of “good to great” has been popularized in a book by Jim Collins in the early part of this century. But it is not enough. First you go from good to great, but …
Yes, there is competition.
Yes, there is competition. In the face of competition, you only have one choice and that is to make continual improvement in all areas of the practice. Instead of viewing this as a negative, view it …
Retrain the front desk.
Retrain the front desk. Your front desk may have work habits that have been around for years. As dentistry becomes more competitive, it is essential that the front desk be retrained to focus on …
Stop thinking about money.
Stop thinking about money. When presenting treatment to patients, don’t focus on whether they will accept treatment or how much it costs. Simply layout the great benefits of having orthodontic …
Body language increases starts.
Body language increases starts. The right body language will go a long way to having parents or patients accept orthodontic treatment. Sitting at eye level, making eye contact, leaning forward, and …
How good was your customer service yesterday?
How good was your customer service yesterday? A great exercise is for every team member to offer a score between 0 and 10 each morning on how well they delivered customer service the day before. This …
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Reduce overhead by one percent.
Reduce overhead by one percent. One way to start reducing overhead is to ask the team member who handles ordering to reduce costs by one percent. Give this person this objective and the freedom and …
Just one objective.
Just one objective. Teams run best when there is accountability. Every team member should have one “top” objective that they are asked to achieve during the year. This is the first step in building …
