Improve your acceptance rate. One factor today of increasing starts is explaining why your practice is the right practice. Parents and patients have more choices than ever before, and it is essential …
Create a total focus on the new patient.
Create a total focus on the new patient. Whenever a parent or patient presents for a new patient consult, they should receive 100% of your attention. This includes having them out of the reception …
Continue Reading about Create a total focus on the new patient. →
How good was your customer service today?
How good was your customer service today? A great exercise is for every team member to offer a score between 0 and 10 each morning on how well they delivered customer service the day before. This …
Continue Reading about How good was your customer service today? →
Reduce overhead by one percent.
Reduce overhead by one percent. One way to start reducing overhead is to ask the team member who handles ordering to reduce costs by one percent. Give this person this objective and the freedom and …
Just one objective.
Just one objective. Teams run best when there is accountability. Every team member should have one objective that they are asked to achieve during the year. This is the first step in building great …
Let new parents and patients know you care.
5 Steps to Excellent Referral Marketing - Referral marketing will drive new patients into your practice. It requires a continual focus on implementing the correct strategies all year long. There are …
Continue Reading about Let new parents and patients know you care. →
Ortho practices need to be positive.
Ortho practices need to be positive. More than any other type of dental practice, the orthodontic practice is where parents and patients want positive environments. For kids, the orthodontic practice …
Continue Reading about Ortho practices need to be positive. →
What will you do wrong in the next 10 years?
What will you do wrong in the next 10 years? This is the wrong question because we cannot change anything from the past. The better question is: what will you do wrong in the next 10 years? You can …
Continue Reading about What will you do wrong in the next 10 years? →
Radical consistency.
Radical consistency. One of our findings in our 31-year ongoing study of the top 10% producing practices is that they are radically consistent in regard to continual improvement. They make big changes …
Customer service needs to be discussed every single day.
Customer service needs to be discussed every single day. If you want to have great customer service, you must talk about it with the team every day. Missing one day without discussing customer service …
Continue Reading about Customer service needs to be discussed every single day. →
The ortho team should function like a ballet.
The ortho team should function like a ballet. A great orthodontic practice has a team where everyone knows “the moves” throughout the day. When your practice functions like a ballet, you maximize …
Continue Reading about The ortho team should function like a ballet. →
If you get a complaint, solve it.
If you get a complaint, solve it. Every orthodontic practice will receive occasional complaints. Some are warranted and some are not, but a service-oriented business goes out of its way to solve all …
