Increasing Practice Production Every Year
Today may be the best time to be an orthodontist. Orthodontics has never faced an opportunity to increase volume like we are experiencing today. Longer patient intervals mean higher practice …
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End every call with… At the end of every phone call, the team member should ask, “Is there anything else I can do for you?” In most cases there is nothing else to be done, but it comes across to …
Complacency is the enemy of growth. Don’t let complacency creep into your practice. It is rarely noticed early on because it occurs slowly; however, not making positive changes often results in …
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Cut one expense. To start addressing overhead control, simply find one expense that you can reduce by any amount. Take the first step and then go from there. …
Don’t get defensive. Sometimes you will have a parent or patient who isn’t happy. Whether they display their unhappiness calmly or in frustration, it's your job to listen and then determine the best …
Measurements reveal opportunities. One of the best reasons to measure referral marketing results is to identify new opportunities. Is your marketing coordinator bringing you recommendations of new …
Outrageous customer service. You probably have good customer service. You may even have great customer service. But if you want to take it to the highest level, take it to “outrageous customer …
Making the tough call. Every year, every practice will have to make a certain number of tough calls. Some involve simply choosing which technology to buy and others are uncomfortable decisions, such …
Who is your cheerleader? Sometimes the cheerleader in the practice comes from an unexpected place. It could be the brand-new assistant that just joined the practice who is 18 years old, or it could be …
Who is helping you? Everybody needs help including leaders. We should be improving at all times to keep up with the rapid changes in an uncertain world around us. Who helps you? Family members, …
Answer questions slowly. Parents have questions, and sometimes they ask the same question in several different ways to get comfortable with the answer. Be sure to take the time to answer every …
Don’t become obsolete. If you’re doing things the way you did them even a few years ago, you may be becoming obsolete in the job. The world continues to change, and everyone needs to be retrained …
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