If you want more referrals…Periodically change your strategies. Referral marketing strategies are wonderful, but they can become boring. In fact, anything that happens repeatedly becomes familiar and …
How old are your job descriptions?
How old are your job descriptions? If you have job descriptions take them out, dust them off, and get everyone involved in updating them. Develop the new job descriptions with the team to get the best …
What do you do in the mornings?
What do you do in the mornings? We can’t stress enough how important we believe it is to have a morning routine. Every team member should walk into the office and have a checklist of how to start the …
The trash bag challenge.
The trash bag challenge. We recently read about a concept called the “trash bag challenge” that instructs people (who are willing) to collect unused items in trash bags and commit to throwing away one …
Your brand is about your message.
Your brand is about your message. Don’t let outsiders shape your brand because you have never addressed this critical topic. The way you shape your brand is by identifying a key message and then …
The marketing to value ratio.
The marketing to value ratio. The ratio between marketing and value is a critical element in your future success. As orthodontics continues to change, you must maintain high marketing relevance and …
What is the most important resource that we have?
What is the most important resource that we have? Some people would say money, others would say health, and there are also people who would say family. These are all great answers but there are many …
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How is your personal profit and loss statement?
How is your personal profit and loss statement? You should pay close attention to your profit and loss (P& L) statement at the end of each month. This is what good businesspeople do. But how are …
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What is your marketing communications program?
What is your marketing communications program? We recommend sending an email to patients every 30 days with a short practice update or news on interesting dental topics. Create simple and easy touch …
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Which area of competition is affecting you?
Which area of competition is affecting you? Every business is affected by competition. The key is knowing where your competition comes from. Is your practice being more affected by other orthodontic …
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One way to increase conversions.
One way to increase conversions. The treatment coordinator should master how to build powerful relationships with every new parent or patient. Start with what we call the “opening bid.“ This involves …
Set your watch three minutes fast.
Set your watch three minutes fast. One of the greatest time management techniques is to set your watch three minutes fast and start to live as if that were the real time. You will be amazed at how …
