Get everyone excited. Adding anything new to the practice, such as launching a new service, should include getting everyone educated and excited. When the entire team gets behind a new concept, it …
Implementing a new service.
Implementing a new service. If you’re going to implement a new service in the practice, you should design a marketing communications program around that service. You can add information about the new …
Take a break.
Take a break. Taking an occasional five-minute break throughout the day might help you to perform far better. Sometimes all it takes is a few minutes to step away, take some deep breaths, clear your …
Don’t be afraid of competition.
Don’t be afraid of competition. Orthodontics has more competition than ever before, but don’t let that scare you. On any given intersection you might have a McDonald’s, Wendy’s, Burger King and Taco …
If you want to improve case acceptance…
If you want to improve case acceptance…Stop focusing on whether a patient will accept treatment. Focus on helping people, demonstrating caring, and being a friend to the patient. When patients see …
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Find one expense today that you don’t really need.
Find one expense today that you don’t really need. Every practice gradually accumulates expenses that aren’t necessary. What is one expense you can identify today that you can eliminate because you …
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Study human relationships.
Study human relationships. Getting along with other people may be one of the most powerful ways to improve the quality of your life. Learning to relate to coworkers, understanding different behaviors, …
Improve the conversion rate.
Improve the conversion rate. Believe it or not, one way to improve the conversion rate is for the treatment coordinator to do less talking. You want them to have a conversation not a presentation. …
Tell patients or parents when it’s free.
Tell patients or parents when it’s free. Although the orthodontic patient typically has a fixed contract there are times where they need extra visits. An example would be an emergency appointment. It …
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What job are you being hired to do?
What job are you being hired to do? Clayton Christensen, a former professor at the Harvard Business School, made it clear that most people don’t recognize the actual job they are doing. For example, …
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Don’t worry, do something.
Don’t worry, do something. One of the best antidotes for worry or anxiety is taking action. Unfortunately, some practices will worry more about what is going to happen and procrastinate. In most cases …
Great leaders inspire other people.
Great leaders inspire other people. One of the obligations of a leader is to inspire the people around you. This might be truer than ever before as we are emerging from the pandemic, facing a slightly …
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