Wow, you’re really busy! One of the side effects of the pandemic is that many practices are extremely busy. And although, busyness makes us feel successful, it can fool us into thinking we’ve reached …
Give patients your real opinion.
Give patients your real opinion. Whenever you’re presenting treatment, start by telling a patient which option for orthodontic care you think is best. This isn't being pushy; it's simply being honest, …
What is the definition of a great ortho practice?
What is the definition of a great ortho practice? A practice may currently be successful regarding production or referrals, but it’s the long-term success that makes a practice great. Be sure to focus …
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What if you sold your practice in three years?
What if you sold your practice in three years? This is a hypothetical exercise of what you would start doing to build value at a higher level if you were planning to sell your practice in three years. …
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Put your name on everything.
Put your name on everything. This is not a recommendation for anyone’s ego, but we think there’s a particularly good reason to put your name on everything. Take the time to do a walk-through of your …
How long would you like to hold?
How long would you like to hold? When you call a business, how long are you satisfied with being on hold? Most people in surveys answer that they don’t want to be on hold for more than two minutes. …
Do a complete review of your referral marketing program.
Do a complete review of your referral marketing program. Levin Group has identified five key focus areas that should all be addressed in an orthodontic referral marketing program. Competition is …
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Increase adult patients.
Increase adult patients. The number of adults receiving orthodontic treatment due to aligners will grow. Practices that ignore the adult market, or have no marketing strategies focused on adults, and …
Improve your telephone skills ASAP! The telephone is your lifeline to the outside world and certainly to new parents and patients.
Improve your telephone skills ASAP! The telephone is your lifeline to the outside world and certainly to new parents and patients. Whenever a new parent or patient calls, you want to treat them in a …
If you refund money to a parent or patient who is unhappy you may want to have them sign a release.
If you refund money to a parent or patient who is unhappy you may want to have them sign a release. A release protects you from the patient saying negative things about the doctor or practice, writing …
If you want to change the behavior of someone you work with, simply behave the way you would like them to.
If you want to change the behavior of someone you work with, simply behave the way you would like them to. For example, if a team member is negative during most of their conversations in the staff …
Set a daily production goal.
Set a daily production goal. Each day orthodontic practices should have a daily production goal. It is usually measured in revenue against new cases; however, regardless of the measurement having a …
