Delegate, delegate, delegate. In the four stages of entrepreneurship for orthodontists one thing is clear. Orthodontic practices with the highest delegation move to the fourth and most successful …
One of the challenges in case acceptance is the fee.
One of the challenges in case acceptance is the fee. There are numerous ways to approach making fee payment more convenient such as the availability of multiple financial options including patient …
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If you must have a tough conversation what is the most important factor in the conversation?
If you must have a tough conversation what is the most important factor in the conversation? Oddly enough, it is not the conversation itself. It is preparation. Before you communicate with another …
What is a practical and useful definition of leadership?
What is a practical and useful definition of leadership? Textbooks with over 500 pages have been written about leadership and are so complex and deep that leaders can rarely work with the information …
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Build relationships with every new patient and parent.
Build relationships with every new patient and parent. Levin Group teaches a concept called the Golden 10. The Golden 10 refers to learning 10 personal things about each patient or parent during a new …
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Study, analyze and improve the new patient phone call.
Study, analyze and improve the new patient phone call. We can’t stress this enough. Orthodontic practices that go from basic new patient phone calls that focus on scheduling the patient and getting …
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Hold a morning meeting. Morning meetings are an essential factor in orthodontic practice success.
Hold a morning meeting. Morning meetings are an essential factor in orthodontic practice success. Certainly, there are practices that are successful without them, but there are many more that are …
Patients love referral marketing because they perceive it as fun.
Patients love referral marketing because they perceive it as fun. When enthusiastic orthodontic practices create fun and enjoyable environments the word gets out. Kids tell their parents, parents tell …
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Handle virtual appointments carefully.
Handle virtual appointments carefully. There’s nothing wrong with virtual appointments; however, some patients may feel that they are not getting enough live attention. Explain the benefit of virtual …
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Set a production goal.
Set a production goal. Every orthodontic practice should have an annual production goal. We recommend that it be at least 18% over the last 12 months for three cycles. This is due to our ongoing data …
You must have a professional relations coordinator (PRC) on your team.
You must have a professional relations coordinator (PRC) on your team. If you want to have a successful referral marketing program, you need a PRC in the office at least 16-20 hours per week. Like any …
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Orthodontists should thank parents and patients personally for referrals.
Orthodontists should thank parents and patients personally for referrals. Whenever a parent or patient refers another patient, a call from the orthodontist is a powerful way to say thank you and …
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