Increasing Practice Production Every Year
Communicate regularly with observation patients. Be sure to include observation patients and parents in the orthodontic practice communications program. They should be hearing from you at least every …
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Always respond positively. Orthodontic practices should be energized environments. Whenever you’re asked a question there should be an enthusiastic and positive …
Do you know the FAQs? Everyone know FAQs are frequently asked questions. Every practice should have a list of FAQs with scripted responses. …
Compliment every parent. It sounds so simple and obvious, but the truth is most practices forget to do it. Reinvigorate the concept of giving compliments to every parent and patient every …
Who runs the observation program? The treatment coordinator (TC) should be responsible for the observation program as this is part of the “future sales” process and the TC is responsible for …
Are your referrals up or down this month? Track referrals closely, know where they come from, and know what the trend is monthly. …
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Call the unhappy patient. The front desk staff should ask every patient: “How was your visit today?” If you receive a negative response, report it to the orthodontist. The orthodontist should call …
What do you tell a new patient who is shopping practices? Your treatment coordinator should have key summary statements to offer to every patient when they ask why your practice is the right practice …
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Are your referrals upper down this month? Track referrals closely, know where they come from, and know what the trend is monthly. …
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Add some fun to your practice. What new fun concept have you added to your practice this month, this week, or today? …
Is everyone in the right seat? Sometimes it makes sense to move team members into different positions where they can excel and continue to grow. …
Don’t ignore referring doctors. If you don’t consistently market to referring doctors, you may be missing one of the most powerful opportunities to increase referrals today and in the …
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