Periodically spot-check overhead. Compare overhead percentages to national and regional averages to determine if the practice has been spending more than those averages. If so, take the time to find …
Suggest orthodontics for parents.
Suggest orthodontics for parents. Talk to parents about having aligner orthodontic treatment along with their child who is also having treatment. It can be fun when parents and kids have orthodontics …
Check carefully how much you’re spending on your SEO.
Check carefully how much you’re spending on your SEO. We are finding that many practices have increasing subscription costs and don’t have any idea what type of benefit is occurring. Speak frankly and …
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Have at least three parts to every patient customer service experience.
Have at least three parts to every patient customer service experience. One component is nice, but three is powerful. They might include greeting parents and patients warmly, asking every patient how …
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If you purchase or add a new technology, make sure every patient knows about it.
If you purchase or add a new technology, make sure parents and patients know about it. Parents and patients interpret modern technology as leading-edge, and it enhances their image of the quality of …
Hold an annual event.
Hold an "annual event." The event should be focused on achieving 6 to 12 months of referral marketing. An annual event also yields many touch points and that is critically important. We would like to …
Allowing patients to get overdue for payments leads to overdue debonds.
Allowing patients to get overdue for payments leads to overdue debonds. This is almost predictable in every orthodontic practice because people who owe money tend to miss appointments as they do not …
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Social media in orthodontics should be part of referral marketing.
Social media in orthodontics should be part of referral marketing. Social media is a great referral marketing tool but it’s not necessarily a guaranteed pathway to success. Some programs work really …
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Are your systems written down?
Are your systems written down? Taking the time to document and write down systems makes training future team members easier than ever before. …
If you’re hiring, make your ad look different.
If you’re hiring, make your ad look different. Include selling points such as your enjoyable environment, cooperative team members, and an opportunity to grow and make a difference. You don’t want …
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Have your treatment coordinator inform parents about all the fun activities at your ortho practice.
Have your treatment coordinator inform parents about all the fun activities at your ortho practice. The idea is for parents to believe the children will like going to the dentist, enjoy their …
In referral marketing don’t forget about the parents.
In referral marketing don’t forget about the parents. The truth is that parents are often the real referral sources from the family. Mothers have huge networks and connections and regularly talk to …
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