Get excited in the morning. Figure out what excites you and make sure you do it, think about it, read about it or listen to it before you hit the office. …
Talk in threes.
Talk in threes. Most people can understand three things that you tell them in a specific conversation. For example, if you’re talking about the benefits of orthodontics to a new patient give them …
What’s new?
What’s new? Anything new in the orthodontic practice should be communicated to parents and patients through scripting in all patient phone calls or when parents and patients come to the office. This …
Be calm.
Be calm. Some orthodontic practices are extremely busy, chaotic and stressful. One orthodontist recently paid for a mindful meditation app for all staff members. By all early reports it has made a …
Are your marketing strategies relevant?
Are your marketing strategies relevant? We see many practices that are proud of their marketing program only to find that the strategies are no longer as relevant as they thought they …
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Who is responsible?
Who is responsible? If you don’t have one person who is completely accountable for the referral marketing program, you don’t have a comprehensive referral marketing program. …
What do you tell a new patient who is “shopping” your practice and other practices?
What do you tell a new patient who is “shopping” your practice and other practices? The treatment coordinator should be prepared with key summary statements on why your practice is the right practice …
Always respond positively.
Always respond positively. Orthodontic practices should be fun and energized environments. Whenever you’re asked a question you should give an enthusiastic and positive response. …
Be intensely consistent with your marketing.
Be intensely consistent with your marketing. The number one reason for referral marketing failure is inconsistency. …
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“Wow” every patient.
“Wow” every patient. Customer service is simple. Simply think of creative ways to “wow” every patient in your practice. Give them compliment, tell them you appreciate them, or recognize something …
Are you excited?
Are you excited? Are you truly excited to walk into your practice every morning? The most successful orthodontic teams start the day with a high level of energy, enthusiasm, and excitement. …
Advice for overhead: Update systems.
Advice for overhead: Update systems. One way to combat higher overhead is implementing and updating all operational systems to maximize efficiency. …
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