Don’t forget the parents. Parents are often the stronger marketing group compared to young patients. Do you really think a 12-year-old patient is directly referring a friend from school to your …
Tell them who you are.
Tell them who you are. When delivering anything, especially food items, to referring practices make sure you have a sticker or tag that tells them it’s from your practice. …
Have a patient appreciation day.
Have a patient appreciation day. At least once a year have a Patient Appreciation Day when you send gratitude to all patients and parents and make the practice feel like a party that day. …
Renovate your practice.
Renovate your practice. Periodically step back and look at your practice and simply ask if you were starting today if you would do things exactly the way you were doing them. …
Give a fun greeting.
Give a fun greeting. At the front desk you can give a big, enthusiastic, fun greeting. Give kids an elbow bump, socially distanced high five, or do something fun to let them know you’re glad they’re …
Thank every parent.
Thank every parent. Every time a parent comes to the practice, thank them for having their child as a patient and tell them how much you enjoy having their child in the practice. …
Get excited in the morning.
Get excited in the morning. Figure out what excites you and make sure you do it, think about it, read about it or listen to it before you hit the office. …
Talk in threes.
Talk in threes. Most people can understand three things that you tell them in a specific conversation. For example, if you’re talking about the benefits of orthodontics to a new patient give them …
What’s new?
What’s new? Anything new in the orthodontic practice should be communicated to parents and patients through scripting in all patient phone calls or when parents and patients come to the office. This …
Be calm.
Be calm. Some orthodontic practices are extremely busy, chaotic and stressful. One orthodontist recently paid for a mindful meditation app for all staff members. By all early reports it has made a …
Are your marketing strategies relevant?
Are your marketing strategies relevant? We see many practices that are proud of their marketing program only to find that the strategies are no longer as relevant as they thought they …
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Who is responsible?
Who is responsible? If you don’t have one person who is completely accountable for the referral marketing program, you don’t have a comprehensive referral marketing program. …
