Increasing Practice Production Every Year
What is the first step in referral marketing? Your first step should be to hire a part-time professional relations coordinator (PRC). This person will carry out 95% of the entire referral marketing …
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Celebrate every holiday. Ortho practices are supposed to be fun. Why not decorate and celebrate every holiday throughout the year by creating a fun environment for parents and …
Check your debonds. During the pandemic, many patients didn’t get back to the orthodontic practice on a regular basis. This is leading to a rise in overdue debonds that could take one or more years to …
Does your referral marketing program have sufficient quantity? Referral marketing it’s not just about good quality strategies. It is equally about the quantity of strategies and if you don’t have …
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Communicate regularly with observation patients. Be sure to include observation patients and parents in the orthodontic practice communications program. They should be hearing from you at least every …
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Always respond positively. Orthodontic practices should be energized environments. Whenever you’re asked a question there should be an enthusiastic and positive …
Do you know the FAQs? Everyone know FAQs are frequently asked questions. Every practice should have a list of FAQs with scripted responses. …
Compliment every parent. It sounds so simple and obvious, but the truth is most practices forget to do it. Reinvigorate the concept of giving compliments to every parent and patient every …
Who runs the observation program? The treatment coordinator (TC) should be responsible for the observation program as this is part of the “future sales” process and the TC is responsible for …
Are your referrals up or down this month? Track referrals closely, know where they come from, and know what the trend is monthly. …
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Call the unhappy patient. The front desk staff should ask every patient: “How was your visit today?” If you receive a negative response, report it to the orthodontist. The orthodontist should call …
What do you tell a new patient who is shopping practices? Your treatment coordinator should have key summary statements to offer to every patient when they ask why your practice is the right practice …
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