Advice for the Marketing Coordinator – Avoid these two common marketing mistakes. If you’re not getting enough patient referrals from your marketing program, the most likely reasons are: Using …
Advice for the Pediatric Specialist – Don’t create (and then neglect) a second location.
Advice for the Pediatric Specialist – Don’t create (and then neglect) a second location. Many satellite offices perform poorly because they’re perceived differently from the main location and receive …
Document systems to create meaningful change.
Document systems to create meaningful change. For many pedo practices, the habit of relying on verbal, unwritten protocols causes stress. To generate positive change in the practice, the team should …
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Advice for the Front Desk Team – Give written notice that payment is due.
Advice for the Front Desk Team – Give written notice that payment is due. It’s most cost-effective to collect what patients owe before they leave the office. If this is not possible, don’t just …
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Keep your online presence current.
Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …
Don’t overdo control of overhead.
Don’t overdo control of overhead. Any successful businessperson will tell you, “You have to spend money to make money.” To thrive in the new dental economy, an endo practice must invest in attractive …
Advice for the Pediatric Dentist – Run the numbers.
Advice for the Pediatric Dentist – Run the numbers. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to you to …
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Principles of Practice Leadership: Bring out your inner “coach.”
Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower will work best when it’s like that of a teacher and a student. Rather …
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Understand the difference between daily meetings and monthly staff meetings.
Understand the difference between daily meetings and monthly staff meetings. To help keep morning meetings brief—no more than 15 minutes—save questions or comments about practice procedures, systems …
Monitor all cash flow carefully.
Monitor all cash flow carefully. Effective financial management depends on knowing exactly where the practice’s money comes from and where it goes. Track all collections, purchases and expenses. …
Consider supporting a charity.
Consider supporting a charity. Most big companies today champion a cause in a very visible way. The National Football League, for example, promotes breast cancer awareness during the month of October. …
Give every parent and patient the VIP treatment.
Give every parent and patient the VIP treatment. Imagine your favorite public figure visiting the practice. How would you treat that individual? Would you greet that person differently? Would you …
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