Referral Marketing Strategy Tip: Reach Out. As a surgical specialist you don’t have a lot of time to spend on referral marketing. That’s why you have a marketing coordinator. But there’s one thing the …

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Help new team members get up to speed quickly. “Training new team members” may not be in your job description, but that shouldn’t stop you from giving sound advice or walking novices through …

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Advice for the Practice Owner – Before making a decision ask yourself, “Will this benefit our patients?” To become a more patient-centric practice, you should look at every decision—large or small—in …

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Referral Marketing Strategy Tip: Be Supportive. One of the things that referring doctors appreciate greatly is knowing that their specialist is there for total support. At some point, every referring …

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Advice for the Practice Owner – Make business learning a priority. As a surgical specialist, you continually learn and sharpen your clinical skills so that you can always provide the best possible …

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Advice for the Marketing Coordinator – Don’t panic when a once-successful strategy fails to perform. It happens. Even the best strategies can fall flat, especially if they have been overused. …

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Advice for the Marketing Coordinator – Get to know the local business community. Visit nearby businesses and introduce yourself. Even though your practice may be in the same shopping center or …

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Referral Marketing Strategy Tip: Visit Referrers Regularly. We always advise our clients to have their marketing coordinators visit referring offices on a specific schedule. Having a regimented …

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Advice for the Practice Leader – Use these basic CEO behaviors every day. You can have a profound, positive effect on team members if you: Come to the office energized every day Greet every team …

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Referral Marketing Strategy Tip: Be Positive. One of the most powerful, but least thought about, referral marketing strategies is having a positive mindset and attitude. Anytime you’re in contact with …

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Manage the practice’s time. The schedule serves as your practice’s primary time management tool, determining how the doctor’s and staff members’ time will be used. Schedule patients wisely, based on …

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Do what you say you’re going to do.  If others on the team are depending on you to complete a task before they can proceed with their responsibilities, be a good teammate. Give them your best estimate …

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