Referral Marketing Strategy Tip: Make office hours convenient. One of the most important messages to send to your referring doctors is that your practice is convenient for their patients. Referring …

Continue Reading about Referral Marketing Strategy Tip: Make office hours convenient. →

Add texting as a confirmation option. If your practice confirms appointments with postcards or land-line calls, it’s time to upgrade your communication efforts. Emails, calls to mobile phones and …

Continue Reading about Add texting as a confirmation option. →

Advice for the Practice Leader – Make business education a priority. The Great Recession and its aftermath have ushered in a host of permanent changes that have forever altered the dental profession. …

Continue Reading about Advice for the Practice Leader – Make business education a priority. →

Create a systems manual. Up-to-date documentation for all systems should be gathered together in one place—a systems manual. This is an essential reference for the entire practice. Among other …

Continue Reading about Create a systems manual. →

Referral Marketing Strategy Tip: Get referrers to like you. One the most important factors in referral marketing is the likability factor of the specialist. We all feel that we are very likable but we …

Continue Reading about Referral Marketing Strategy Tip: Get referrers to like you. →

Don’t try to be the “winner” all the time. When the team is brainstorming to solve a problem, by all means put your best thinking forward… but don’t become overly protective of your own ideas. Be …

Continue Reading about Don’t try to be the “winner” all the time. →

Use “active listening” with patients. Demonstrate that you understand and respect what patients are saying by listening for their key points and repeating them in your own words in a questioning tone …

Continue Reading about Use “active listening” with patients. →

Referral Marketing Strategy Tip: Never take top referrers for granted. You have four types of referring doctors—A, B, C and D. While A’s are your most important and consistent referring doctors, you …

Continue Reading about Referral Marketing Strategy Tip: Never take top referrers for granted. →

Before buying new technology, check the reviews. When you need to purchase new equipment or software for the practice, don’t rely solely on the manufacturer’s marketing materials. They will …

Continue Reading about Before buying new technology, check the reviews. →

Referral Marketing Strategy Tip: Be honest. Honesty with referring doctors is paramount, but just like the treatment that you provide it must be delivered with care. Do you come across as caring or …

Continue Reading about Referral Marketing Strategy Tip: Be honest. →

Give credit for good ideas. We all like to get credit for our suggestions and we don’t like it when people take credit for others’ thinking. Note the ideas expressed by other team members. If you talk …

Continue Reading about Give credit for good ideas. →