Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
Referral Marketing Strategy Tip: Get help from staff.
Referral Marketing Strategy Tip: Get help from staff. On days you’re too busy to reach out to referring doctors have your staff participate. Your front desk people can leave messages to referring …
Continue Reading about Referral Marketing Strategy Tip: Get help from staff. →
For Practice Owners – Valuation Factor: Quality of Systems.
For Practice Owners – Valuation Factor: Quality of Systems. Dental practices with excellent systems merit a higher practice value. It’s a matter of sustainability. CEOs understand that sustained …
Continue Reading about For Practice Owners – Valuation Factor: Quality of Systems. →
Referral Marketing Strategy Tip: Watch Your Attitude.
Referral Marketing Strategy Tip: Watch Your Attitude. Over the last 35 years we have seen practices that develop an almost antagonistic attitude about referring offices. Why? Sometimes referrers are …
Continue Reading about Referral Marketing Strategy Tip: Watch Your Attitude. →
Use scripting to raise your case acceptance rate.
Use scripting to raise your case acceptance rate. When presenting to patients, simplify complex subjects and translate clinical details into benefits. By mapping out the presentation with scripting, …
Continue Reading about Use scripting to raise your case acceptance rate. →
Make a great first impression on patients.
Make a great first impression on patients. When new patients present to your office, they’ll judge your practice on the basis of the “feel” they get rather than on clinical factors. Whatever your role …
Continue Reading about Make a great first impression on patients. →
Referral Marketing Strategy Tip: Look in the Mirror.
Referral Marketing Strategy Tip: Look in the Mirror. What challenges does your office face? Specialists often fixate on the specialist down the street, but your biggest challenge may be found right …
Continue Reading about Referral Marketing Strategy Tip: Look in the Mirror. →
For Practice Owners – Valuation Factor: Profit.
For Practice Owners – Valuation Factor: Profit. Profit matters more than production for the purpose of valuation. A practice can have high production undercut by high overhead or poor collections, …
Continue Reading about For Practice Owners – Valuation Factor: Profit. →
Referral Marketing Strategy Tip: Say Happy Birthday!
Referral Marketing Strategy Tip: Say Happy Birthday! There are a million different referral marketing strategies that can be used in different situations. Here’s easy and fun one: Say Happy Birthday …
Continue Reading about Referral Marketing Strategy Tip: Say Happy Birthday! →
Shake hands with patients.
Shake hands with patients. Upon meeting patients, shake hands—regardless of their age. This simple gesture creates a sense of connection, showing respect and encouraging trust. It’s especially …
Ask for testimonials.
Ask for testimonials. Encourage patients to send emails and letters to your office with their feedback and to post comments on social media and review sites. Positive statements from patients build …
Referral Marketing Strategy Tip: Look in the Mirror.
Referral Marketing Strategy Tip: Look in the Mirror. What challenges does your office face? Specialists often fixate in the specialist down the street, but your biggest challenge may be found in your …
Continue Reading about Referral Marketing Strategy Tip: Look in the Mirror. →
