Publish content that is shareable. Use social media to inform and entertain patients, not just as an excuse to talk about your practice. While a Tweet or a Facebook post can discuss important practice …
Advice for the Surgical Specialist– Set high expectations.
Advice for the Surgical Specialist– Set high expectations. Good leaders challenge their team members to reach their potential. Most people will excel when given challenges in small doses. Effective …
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Bring in more new patients.
Bring in more new patients. Set a goal to schedule 99% of all new patients within seven days. This can only be achieved if the appropriate scripting has been put in place. The right verbal skills …
Take inventory every six months.
Take inventory every six months. As part of your program to control overhead, pay attention to the supplies you have on hand. Many practices end up with supply closets full of materials they don’t …
Understand that small things count.
Understand that small things count. Whether it’s minimizing waiting time, offering bottled water or providing Wi-Fi, go out of your way to make patients feel welcome and comfortable at your office. …
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Advice for the Surgical Specialist – Find your leadership style, and put it to good use.
Advice for the Surgical Specialist – Find your leadership style, and put it to good use. As practice leaders, doctors must develop leadership techniques that fit their personalities. Some can motivate …
Don’t assume your practice can’t increase production.
Don’t assume your practice can’t increase production. Does a fast runner think it’s impossible to run any faster and just accept the status quo? The answer is “no.” The best runners are those who …
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Realize the power of scripting.
Realize the power of scripting. Knowing what to say greatly enhances every interaction with patients. Use staff meetings to review and role-play training scripts. Scripts make everyone more confident …
Be prepared for questions and objections.
Be prepared for questions and objections. If patients are going to spend time and money on recommended treatment, they will understandably want to know more about what you’re proposing. Anticipate …
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Advice for the Surgical Specialist – Design all treatment rooms to be uniform.
Advice for the Surgical Specialist – Design all treatment rooms to be uniform. The more similar treatment rooms are, the more efficiently you and your team can work as you move from room to room. Why? …
Update your practice website.
Update your practice website. Many people will judge your practice—at least initially—by your website. If it looks unsophisticated, functions poorly or contains obviously outdated information, it will …
Good telephone skills matter.
Good telephone skills matter. If front desk staff members sound bored or rushed on the phone, they are sending a message that they have priorities other than the caller. That should never happen. …
