Every task needs a checklist. Make sure you update your checklist regularly. An outdated checklist is no better than no checklist at all. …
Understand your model.
Understand your model. Every year we meet practices that have the wrong model for their area. Take time to evaluate what model will allow you to reach your annual production goals. …
Does your front desk person know she is also in the marketing department?
Does your front desk person know she is also in the marketing department? Front desk staff should know that everyone in the practice is part of the marketing effort. What the staff says, how they say …
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You may need to start your referral marketing program over.
You may need to start your referral marketing program over. There are times where it does not make sense to try to fix a bad referral marketing program. You may need to “reboot” and start over to get …
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Good to great is not enough.
Good to great is not enough. The concept of “good to great” has been popularized in a book by Jim Collins in the early part of this century. But it is not enough. First you go from good to great, but …
Yes, there is competition.
Yes, there is competition. In the face of competition, you only have one choice and that is to make continual improvement in all areas of the practice. Instead of viewing this as a negative, view it …
Retrain the front desk.
Retrain the front desk. Your front desk may have work habits that have been around for years. As dentistry becomes more competitive, it is essential that the front desk be retrained to focus on …
Case presentation includes psychology.
Case presentation includes psychology. If you want to increase practice production, then you want to increase case acceptance. Presenting cases is not just a matter of using a step-by-step system. It …
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Is your intuition telling you that your referrals are in trouble?
Is your intuition telling you that your referrals are in trouble? It may not have shown up yet in the data, but many specialists feel that something is wrong with their referrals. In most cases, your …
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How good was your customer service yesterday?
How good was your customer service yesterday? A great exercise is for every team member to offer a score between 0 and 10 each morning on how well they delivered customer service the day before. This …
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Reduce overhead by one percent.
Reduce overhead by one percent. One way to start reducing overhead is to ask the team member who handles ordering to reduce costs by one percent. Give this person this objective and the freedom and …
Just one objective.
Just one objective. Teams run best when there is accountability. Every team member should have one “top” objective that they are asked to achieve during the year. This is the first step in building …
