Overhead is now your biggest enemy. Overhead is rising due to inflation. Every month carefully analyze expenditures and identify areas where reductions can be made. …
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Don’t start your referral marketing program with strategies.
Don’t start your referral marketing program with strategies. Begin by building relationships. The first question to ask when launching a referral marketing program is how to build powerful …
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Nobody leaves for the day until…
Nobody leaves for the day until…The end of the day in a dental practice should be devoted to being completely ready for tomorrow. …
Should all team members be similar in characteristics and personality?
Should all team members be similar in characteristics and personality? Not at all. Modern business research shows that great creativity and ideas emerge when people think and behave differently. There …
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Repeat yourself.
Repeat yourself. Whenever you give information to a patient, such as dates, times or fees, repeat it again at the end of the conversation. …
What do you do when a patient challenges you?
What do you do when a patient challenges you? Answer: thank them. Anytime a patient gives you information that is not ideal or describes how unsatisfied they are, you should thank them for the …
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Which marketing strategies are really working best?
Which marketing strategies are really working best? Many surgical practices don't know what referral marketing strategies work best. Without measurement and understanding, it is hard to do more of …
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What is the best type of bonus?
What is the best type of bonus? There is no one best type of bonus. Bonuses need to be designed based on the very specific areas of the practice where you want to see improvement. All three levels …
Add a catch-up day.
Add a catch-up day. Nobody wants to work more, but very busy practices can benefit by occasionally adding a “catch-up day.” Make it a fun day where everybody gets paid a little extra and the day ends …
Who can help with your anxiety?
Who can help with your anxiety? Accessing outside experts can be a tremendous help to reduce anxiety and create a better practice. By having the right experts who are always on time and meet …
Follow your schedule by taking control.
Follow your schedule by taking control. If you simply ask patients what type of appointment time they want, they will always pick something that doesn’t fit your schedule. Practices blow up schedules …
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Take control of your reviews.
Take control of your reviews. If you want great reviews, and lots of them, you need to take control. Immediately following treatment ask every patient how the visit was and then ask them to do you a …
