Increasing Practice Production Every Year
Hire a professional relations coordinator. Referral marketing programs work best when you have a part-time or full-time professional relations coordinator (PRC). Like any task, it’s essential that …
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Look for ways to do something extra for patients. Never underestimate the power of little things and how much they mean to others. A follow-up phone call, a text message after an appointment, or the …
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Is it time to update your systems? Keep in mind that the same system that allowed you to grow and be successful eventually becomes an obstacle toward future growth. If you’re not hitting your goals …
Resolve the conflict. The first step in resolving any conflict is to listen. Let the patient talk and don’t interrupt. That will help them to calm down. …
Remember, patients who need interest-free financing typically cannot afford the recommended treatment. We routinely find that patients who don’t need financing typically don’t bother with going …
Don’t offer a case presentation, offer a case conversation. Research is now showing that when patients are more involved in a conversation about potential treatment, they’re more likely to accept that …
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Show patients with dental insurance how much they’re saving for specific procedures versus the UCR fee. Dental insurance discounts can be annoying to practices; however, it is a positive feature for …
Measure the number of new patients who call the practice and schedule but don’t show up. We often find that this number is much higher than a practice believes because this is one of those statistics …
Schedule convenient appointments for patients. Patients who find appointments inconvenient or feel pushed into times that they don’t really want are often no-shows. No-shows represent chair time that …
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Follow up on case acceptance. An increasing number of cases are being closed by following up with patients after they leave the office. …
Make a difference! Each day ask yourself if you made a difference in the lives of at least one patient that day. …
Keep treatment explanations simple. Surgical specialists and their staff must be able to explain the procedure in simple terms, outline important patient benefits, and detail time and expenditure …
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