Increasing Practice Production Every Year
In referral marketing whoever makes it easiest wins. Keep reminding you referring doctors that you will go out of your way for them. You want them to feel that they will never have a problem if they …
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Don’t start a referral marketing program without a plan. Too many practices have a few strategies that they throw around periodically to referring doctors without regular planning or adding new ideas. …
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The doctor should contact unhappy patients. This is an unpleasant task, but if you have an angry patient, the doctor should call the patient that evening to see what can be done to turn the situation …
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Negotiate positively. There are many small negotiations that must take place with patients, and you want them to be win-win situations. Whether it involves scheduling an appointment, collecting a …
Increase revenue every year. Just as you would with blood pressure or cholesterol monitoring for your personal health, use your revenue to determine the health of your …
Building a referral marketing strategy plan is not based on coming up with brilliant world-class strategies. The truth about referral marketing is that it works if the quantity of strategies …
How enjoyable is your practice? Does everyone enjoy coming to work? If not, then you should discuss how to make the practice even more enjoyable in the spirit of teamwork and continual …
Don’t distract your professional relations coordinator. It is too easy to redirect the professional relations coordinator to other job functions when it seems convenient. The problem is that the …
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Don’t put off doing that one important thing any longer. Business is about speed and speed counts. Identify what has to be done as a priority and move forward on it as soon as …
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Avoid burnout. Implementing documented proven systems that allow for the most efficient day-to-day operations will help everyone on the team avoid burnout. …
Hire a professional relations coordinator. Referral marketing programs work best when you have a part-time or full-time professional relations coordinator (PRC). Like any task, it’s essential that …
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Look for ways to do something extra for patients. Never underestimate the power of little things and how much they mean to others. A follow-up phone call, a text message after an appointment, or the …
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