Create a diverse referral marketing program. Referral marketing includes high-level, mid-level and low-level strategies all functioning together. …
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Improve customer service by 1%.
Improve customer service by 1%. Small incremental changes in customer service create a solid foundation for all referral marketing and patient satisfaction. …
How many types of customers do you have?
How many types of customers do you have? Specialty practices often make the mistake of thinking that their patients are their only customers. They also have customers in referring practices, including …
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Customer service is not an accident.
Customer service is not an accident. It’s a system just like scheduling, case presentation, or financial management. If the customer service system is not documented step-by-step, then the practice …
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Is there a problem?
Is there a problem? If you think that there could be any likelihood of a potential problem with a patient, make sure you communicate with the referring doctor …
Support a local restaurant.
Support a local restaurant. For the next lunchtime staff meeting, everyone should decide which local restaurant you would like to support. …
Have fun.
Have fun. What fun surprises have happened in your practice lately? Everyone enjoys an opportunity to have a surprise and enjoy it together. …
Referral marketing is a science.
Referral marketing is a science. It has both a qualitative and quantitative factor that when properly applied will increase referrals every time. …
Act quickly.
Act quickly. If you noticed a referral source dropping off in referrals, increase your relationship marketing as quickly as possible. …
3 minutes.
3 minutes. That’s how long it takes to call the referring doctor’s cell phone to say hello and thank them for a referral or leave a short thank you message. …
Do you know your numbers?
Do you know your numbers? Every specialty practice has approximately 18 key performance indicators they need to track and study regularly. It doesn’t take long and provides powerful information about …
DE/LG Survey Results
As part of your commitment to continual learning, stay up to speed with the latest trends and data about our profession. Read some of the latest in the Dental Economics / Levin Group Annual …
