Meet the front desk staff. Representatives from the specialty practice should periodically go out and say hello to the front desk staff of referring offices. Bring them some food or flowers, but keep …
Don’t boil the ocean.
Don’t boil the ocean. When you start a referral marketing program, gradually ease your way into building to the 15 or 20 strategies necessary to truly increase referrals and maintain specialty …
Be open and positive with referring offices.
Be open and positive with referring offices. The front desk person in the referring office does not want more headaches. When they contact your practice, make it a priority to make their job easier …
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Do you know your most important number?
Do you know your most important number? Revenue is the most important key performance indicator or statistic indicating practice performance. Track it on a regular basis. …
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Stop wasting time being angry.
Stop wasting time being angry. People spend far too much time being angry which will have no benefit for them today or in the future. Sometimes you simply need to let it go. …
Advice on new technology: Check on how long the technology has been available.
Advice on new technology: Check on how long the technology has been available. When making a major investment in a new technology, you want to know that a good number of practices have used and tested …
Technology should not alter customer service.
Technology should not alter customer service. As technology advances, be careful not to get more impersonal. People still care about being treated individually and at a high level of customer …
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Learn from dissatisfied patients.
Learn from dissatisfied patients. Don’t take criticism personally. Don’t interpret a negative comment about the practice as a comment about you personally. By being too thin-skinned, you’ll lose a …
Make eye contact.
Make eye contact. When presenting a case to a patient, stay focused on maintaining eye contact. This creates a higher level of trust. …
Communicate the wins.
Communicate the wins. When you have a great experience with a patient, be sure to let the referring doctor know. …
Watch out for a slump.
Watch out for a slump. Every practice goes through a slump periodically. If this happens to your practice immediately go back to the basics that made you successful. …
Advice for case presentation: Create a plan.
Advice for case presentation: Create a plan. Before presenting a case, be sure you write out a plan and review the top three benefits you are going to present. …
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