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Archive for category: Endo Tips

Referral Marketing Strategy Tip: Visit Referrers Regularly.

Referral Marketing Strategy Tip: Visit Referrers Regularly. We always advise our clients to have their marketing coordinators visit referring offices on a specific schedule. Having a regimented schedule helps ensure regular contact between your practice and your referring offices. Specialty practices have four types of referring doctors. A’s, B’s, C’s and D’s. Each of these has a different visitation rotation. We recommend that you visit A offices every four weeks, B offices every six to eight weeks and D offices shortly after they refer a patient. We do not recommend visiting C offices due to their extremely low referrals. However, keep in mind that many C offices are only at that level because they never received consistent targeted marketing. Up your marketing game with them so you can start seeing them regularly.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Advice for the Practice Leader – Use these basic CEO behaviors every day.

Advice for the Practice Leader – Use these basic CEO behaviors every day. You can have a profound, positive effect on team members if you:

  • Come to the office energized every day
  • Greet every team member by name every morning
  • Be sure to compliment each person you encounter, including patients and staff
  • Always acknowledge excellent performance by staff members

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Dentist as CEO Series – CEOs Manage Their Energy,” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: Be Positive.

Referral Marketing Strategy Tip: Be Positive. One of the most powerful, but least thought about, referral marketing strategies is having a positive mindset and attitude. Anytime you’re in contact with a referring doctor, whether it’s by phone, in-person or even by email, you should display a high-level positive attitude. A positive attitude is almost always contagious, energizes the person you’re speaking to, and makes you more desirable to be around. Coupling this upbeat attitude with a strong referral marketing program, goes a long way in increasing referrals.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Manage the practice’s time.

Manage the practice’s time. The schedule serves as your practice’s primary time management tool, determining how the doctor’s and staff members’ time will be used. Schedule patients wisely, based on parameters designed to achieve the greatest efficiency. This will enable you to increase production, reduce stress, maintain energy throughout the day and provide better patient care.

Management Monday: Check out Dr. Levin’s whitepaper, “The 9 Areas of Expertise: Production,” by clicking here. Save 25% with code TOD25.

Do what you say you’re going to do.

Do what you say you’re going to do.  If others on the team are depending on you to complete a task before they can proceed with their responsibilities, be a good teammate. Give them your best estimate of when you will complete your step, and make sure you live up to that commitment by finishing on time. It’s better to predict later completion than to promise an earlier time and then fail to live up to your promise.

Friday Freebie: Watch Dr. Levin’s video, “Increasing Staff Accountability,” by clicking here.

Referral Marketing Strategy Tip: Buy Magazine Subscriptions for Referring Doctors.

Referral Marketing Strategy Tip: Buy Magazine Subscriptions for Referring Doctors. Subscriptions are a great and affordable way to keep your practice top of mind with referrers. Send an email or note to let them know that you’ve ordered them a magazine that you think they’ll enjoy. Every time they receive your subscribed item, they’ll think of you.

 Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Write goals in clear, specific language.

Write goals in clear, specific language. Documenting goals in this way actually makes them more attainable. By having carefully defined written goals, your entire practice team will be motivated to achieve them. Vague, general objectives… or worse, goals that aren’t even written down… lack this motivational power.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Dentist as CEO Series – Goal Setting —A Critical CEO Function (Endo),” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: Change Things Up.

Referral Marketing Strategy Tip: Change Things Up. Too many practices have been using the same marketing strategies for years. After a while, this becomes old and stale. Marketing is all about change and innovation, so don’t be afraid to change things up and add some new activities to your marketing plan.

 Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Improve communication between doctor and team.

Improve communication between doctor and team. The success of your practice depends on how well you communicate with patients… but that begins with how well you communicate with each other. Use daily business meetings to keep everyone informed and help each other maintain a positive attitude. Patients will appreciate it.

Management Monday: Check out Dr. Levin’s whitepaper, “Meetings – Critical to Practice Growth,” by clicking here. Save 25% with code TOD25.

Conduct a full-day training workshop.

Conduct a full-day training workshop. Increase efficiency, reduce stress and build camaraderie by clearing your practice schedule for a day of training at the office. Doctor and team should work together to identify areas where improvement is needed. Prepare a written agenda, follow it carefully, and provide a nice catered lunch for all to enjoy together.

Friday Freebie: Watch Dr. Levin’s video, “Team Training – Another Thing To Consider,” by clicking here.

Go and get grab your copy now!