Continue strengthening relationships with parents and patients. Every time parents patients come in for their appointments, try to learn more about them. Most people appreciate the personal attention …

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Referral Marketing Strategy Tip: Don’t dodge the competition. Today it seems that competition is coming from everywhere. Some of it is what we call non-traditional competitors. It could be other …

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Set an annual production goal. Based on our extensive consulting experience, Levin Group recommends an annual growth target of 18%. Unless you reach this level… by attracting more patients, increasing …

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Referral Marketing Strategy Tip: Get ahead of potential problems. You will occasionally have issues with referring doctors, but too many problems could mean the loss of a referring office. The best …

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Advice for the Orthodontist – Develop a comprehensive budget. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to …

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Showcase your practice’s technology. When you purchase new technology to improve patient care, make a point of letting parents and patients know about it. This will reassure them about your commitment …

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Referral Marketing Strategy Tip: Pay Attention to Your “A” Doctors. You have four types of referring doctors: A, B, C and D. A’s are your most important referring doctors and typically make up a …

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Performance Target: Reduce overhead to 59% or less. Every dollar saved on unnecessary expenses is a dollar gained in profit for the practice, so review spending carefully to identify “fat” that can be …

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Referral Marketing Strategy Tip: Remember Birthdays. Most specialists don’t even know the birthdays of their referring doctors. Always find out birthdays of referring doctors and reach out to them on …

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Make treatment rooms uniform. Time studies have shown that dental practices that set up their treatment rooms to be similar are able to work 10–12% faster. As your growth strategies bring in more new …

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Advice for the Marketing Coordinator – Make marketing a constant for your practice. Haphazard marketing invariably generates inconsistent results, which lead to lower production and decreased …

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Check Your Referral Marketing Activity Level. Many orthodontists start off with excellent referral marketing outreach. Then after a few years, they begin to lose time and motivation to carry out these …

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