Measurements reveal opportunities. One of the best reasons to measure referral marketing results is to identify new opportunities. Is your marketing coordinator bringing you recommendations of new …
Outrageous customer service.
Outrageous customer service. You probably have good customer service. You may even have great customer service. But if you want to take it to the highest level, take it to “outrageous customer …
Making the tough call.
Making the tough call. Every year, every practice will have to make a certain number of tough calls. Some involve simply choosing which technology to buy and others are uncomfortable decisions, such …
Who is your cheerleader?
Who is your cheerleader? Sometimes the cheerleader in the practice comes from an unexpected place. It could be the brand-new assistant that just joined the practice who is 18 years old, or it could be …
Who is helping you?
Who is helping you? Everybody needs help including leaders. We should be improving at all times to keep up with the rapid changes in an uncertain world around us. Who helps you? Family members, …
Answer questions slowly.
Answer questions slowly. Parents have questions, and sometimes they ask the same question in several different ways to get comfortable with the answer. Be sure to take the time to answer every …
Don’t become obsolete.
Don’t become obsolete. If you’re doing things the way you did them even a few years ago, you may be becoming obsolete in the job. The world continues to change, and everyone needs to be retrained …
Invest in team training.
Invest in team training. Practices that invest in team training will help every team member to operate at the highest level and with the best results. …
Do you know your maximum debt level?
Do you know your maximum debt level? Every practice should have a sense of the maximum debt that the practice, as a business, will be allowed to have. This will keep the practice healthy and strong …
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Do you measure your marketing coordinator?
Do you measure your marketing coordinator? It is essential to measure the results of the marketing coordinator every month. Don’t just look at that month but look at year-to-date and compare it to the …
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The angry parent.
The angry parent. If you are confronted by an angry parent, which often happens at the front desk, the best strategy is to listen. Simply focus on what the parent is saying, listen to the reasons they …
Technology can revolutionize a practice.
Technology can revolutionize a practice. Like everything else, there are good and bad technologies in regard to return on investment. If it makes you faster, more efficient, or better, it may be worth …
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