Start your CE by reading. The least time-consuming and inexpensive way to determine if you’re interested in pursuing certain continuing education is to read first. Start with articles on the subject, …
Increase your volume.
Increase your volume. It may be time to build a much bigger referral marketing program because many orthodontic practices cannot handle higher volume. The introduction of aligners as part of the …
After referrals what is the most important factor in orthodontic practice success?
After referrals what is the most important factor in orthodontic practice success? The answer is simple. It is cash. If practices have cash, they never have a problem. Orthodontic expenses, such as …
Maximize your continuing education.
Maximize your continuing education. CE is not something to accumulate simply to meet licensure requirements. When properly planned, CE can improve practice quality, speed, and efficiency. Target every …
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Talk about consequences.
Talk about consequences. Don’t be afraid to tell a parent or patient what happens if they do not follow through with treatment. It’s important for parents and patients to understand the consequences …
Don’t denigrate patients behind their backs.
Don’t denigrate patients behind their backs. Circumstances may arise that tempt you to talk about patients negatively when they’re not there. It may make you feel better, but it brings everybody down. …
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Is anyone excited?
Is anyone excited? Any chaos and stress that takes place, typically in the afternoons with a higher volume of patients, should be kept behind the scenes. You want parents and patients to always see …
Office managers are for everyone.
Office managers are for everyone. Office managers can help practice to grow and develop at a much faster rate. However, they must make sure that they allocate their time with all staff members …
No more excuses.
No more excuses. Excuses are easy. So is blaming others. Always take the approach that you’re responsible for whatever happens to you and then do something about it. …
Compete with yourself.
Compete with yourself. The world’s top competitors don’t compare themselves to others. They compete against themselves so that they can continually improve. Sports science has shown that this is a far …
Promote the doctor to parents and patients every day.
Promote the doctor to parents and patients every day. In the end, parents “buy” the doctor. When they feel that the doctor is caring, compassionate, and focused, and provides high-quality care, they …
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Add value.
Add value. Orthodontic practices must add value in the face of new competition from emerging ortho delivery service models. One benefit could be to let patients and parents know that there will be no …
