If you want to fight inflation…You can outsource certain services such as payroll to take pressure off the practice, decrease the need to hire additional staff, or avoid working too many extra hours. …
Match your marketing budget against your marketing returns.
Match your marketing budget against your marketing returns. We are noticing that more practices that have expensive marketing programs aren’t tracking the average cost per patient start. In some …
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Ask every parent and patient a question.
Ask every parent and patient a question. Asking questions engages people, raises their level of trust, and shows how much you like them. Asking parents and patients about how they are or what is new …
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Don’t trust a marketing plan without testing it.
Don’t trust a marketing plan without testing it. In the world of marketing, there is an entire science of research and testing to determine if a marketing proposal and plan will work for an individual …
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How can I help a colleague today?
How can I help a colleague today? Every day, create a “moment of magic” for a colleague by doing one extra thing for them. How can you pitch in to help, take over for, or make a difference to one of …
If you want to fight inflation…
If you want to fight inflation… Negotiate more often and ask for what you want. There’s nothing wrong with telling a supply representative that you would like to reduce your costs in one area by 10% …
Are you friendly enough?
Are you friendly enough? The friendlier the practice, the more patients and parents like you. The more they like you, the more they trust you. The more they trust you, the more people that will …
Do you have a cheerleader?
Do you have a cheerleader? Many orthodontic practices have a team member that is also the practice cheerleader. This team member is a driving force for the practice to have fun days and maintain a …
Interest-free financing…
Interest-free financing…These are beautiful words to any patient or consumer. Interest-free financing makes things sound affordable. Interest-free financing makes things sound convenient. …
If you want to fight inflation…
If you want to fight inflation…To counteract inflation, decrease overhead. Analyze what you’re buying and ask yourself if you really need it, research other products that are of equal quality but …
The economy is shifting.
The economy is shifting. When economic trends change direction, watch carefully for changes in your practice. It is typical in down economies for practices to not realize that they are slowing down. …
Show appreciation for every caller.
Show appreciation for every caller. Very often patient phone calls feel like “annoying interruptions.” But this is the wrong attitude. Guard against it. The telephone is a lifeline to the practice and …
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