Use the PIP method in communicating. Using the PIP method includes explaining the following: Purpose of the conversation Importance of conversation Possible outcomes from the …
Continue Reading about Use the PIP method in communicating. →
Who may we thank for referring you?
Who may we thank for referring you? When seeking to build better relationships and gain insight into every new parent or patient that contacts your practice for a consult, this is an excellent …
Continue Reading about Who may we thank for referring you? →
If you do a parent or patient a favor…
If you do a parent or patient a favor…Any time you do something nice for a patient, express that you are happy to do it. For example, if a patient needs an early morning or late afternoon appointment …
Continue Reading about If you do a parent or patient a favor… →
Do something new and interesting.
Do something new and interesting. People like new and interesting things. For example, we are familiar with one practice that posts a movie review to their social media every Monday morning. The …
Really?
Really? We often hear the expression “Really?” when we have meetings with doctors and their staff. “Really?” is usually verbalized by a doctor who is shocked to find out about something inefficient …
Do you know the new codes?
Do you know the new codes? Every year dentistry and medicine launch new codes that they can use to increase practice production and revenue. Be sure to take the time to learn what the new codes are …
Give out good energy.
Give out good energy. Every parent or patient who touches the orthodontic practice should feel your energy. An orthodontics office is a boutique practice that can be expensive for the parent or …
Pay attention to your referral marketing quantity.
Pay attention to your referral marketing quantity. The quality of your referral marketing is not enough. We have learned over the last 38 years that the quantity of strategies is just as important as …
Continue Reading about Pay attention to your referral marketing quantity. →
Stop rushing!
Stop rushing! The number one complaint by customers when they call businesses is that they feel rushed. If you want to increase the number of patients in your practice, you should develop outstanding …
Check other buying options.
Check other buying options. There are other buying options that many practices never look at. They can include bulk purchasing, internet ordering, and buying groups. All these options have the …
How often do you use the word “certainly?”
How often do you use the word “certainly?” “Certainly” is one of the three words and phrases that are required to be used in every conversation by employees of the Ritz Carlton hotel chain. The Ritz …
Continue Reading about How often do you use the word “certainly?” →
Check-in with your patients.
Check-in with your patients. In this case we are referring to checking in with patients about something that isn’t not going well in their lives. They may have a parent or spouse who is ill. Someone …
