Analyze your referring doctor marketing. How many relationships do you have? How many new relationships do you have? How many have you lost? …
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Ask about satisfaction.
Ask about satisfaction. A wonderful script for adult patients for every visit is to ask at the end: “Mrs. Smith, are you completely satisfied with our treatment so far?” This gives the patient a …
New forms of competition.
New forms of competition. You may have seen the recent announcement by a large DSO that they are launching a new branded aligner. The fee for these aligners is approximately $2,000 and the patient …
Always ask patients what’s new.
Always ask patients what’s new. Many kids love to talk about what’s new, and others will simply say nothing. Either way it shows interest and friendliness with the kids—and even adults. …
Overhead Advice: Implement Technology.
Overhead Advice: Implement Technology. One way to combat higher overhead is to implement technologies that make practice operations more expedient. …
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Educate, educate, educate.
Educate, educate, educate. Parents, patients, referring doctors, social media and the community should all be used to educate the public about why visiting an orthodontist is the best choice for any …
Send an email.
Send an email. At least once a year send an email to all parents reminding them that you appreciate having their children as patients and asking them to let you know if you can make orthodontics more …
Market in all five focus areas.
Market in all five focus areas. Levin Group has identified five marketing focus areas for orthodontic practices that include patients, parents, referring doctors, social media and the community. …
Be innovative.
Be innovative. Think of three ways today to increase patient marketing to create fun, excitement and energy. …
Advice for overhead: Update systems.
Advice for overhead: Update systems. One way to combat higher overhead is implementing and updating all operational systems to maximize efficiency. …
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Don’t forget the parents.
Don’t forget the parents. Parents are often the stronger marketing group compared to young patients. Do you really think a 12-year-old patient is directly referring a friend from school to your …
Tell them who you are.
Tell them who you are. When delivering anything, especially food items, to referring practices make sure you have a sticker or tag that tells them it’s from your practice. …
