Increasing Practice Production Every Year
Be enthusiastic on the first phone call. Every new patient caller is assessing whether this is the right practice for them. The higher your enthusiasm, the better their feelings toward the …
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As part of your commitment to continual learning, stay up to speed with the latest trends and data about our profession. Read some of the latest in the Dental Economics / Levin Group Annual …
Be clear on financial options. One of the strongest marketing techniques is to let parents and patients know that there are multiple financial options when they are scheduling their consult …
Would your patients come to you again? Orthodontic practices have the benefit of patients not leaving the practice because they are in the middle of treatment. This doesn’t mean that they are …
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Is someone in charge of marketing? Do you have a professional relations coordinator (PRC) working at least 16 to 20 hours per week to carry out your marketing program and meet all deadlines? If not, …
Ask the right questions. Do you analyze your referrals on a monthly basis to determine any change in referral patterns or trends? …
Subscribe to podcasts and blogs that can help you improve practice performance and increase production. There are many excellent resources for dental education and practice improvement. Here’s a …
Give every orthodontic patient and parent a big greeting. Not only do you need to give parents and patients a big greeting but you must quickly acknowledge they have entered the practice. Having …
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Is your orthodontic practice fun? When parents and patients walk in they can feel within seconds if it is a fun environment. If the front desk is chaotic and looks like a war zone, the level of the …
Have marketing strategies for the parents. Parents are often the more important referral source than the children when it comes to mothers talking to mothers. …
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Compliment the referring doctor. When patients hear a compliment about the referring doctor they often repeat it when they go back. This adds to a positive …
Track your overdue debonds daily. Overdue debonds are 100% pure overhead. The target is to have less than 2% of all cases overdue for debond. …
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