Increasing Practice Production Every Year
How hard is it to build a referral base? It actually isn’t hard, but it does take work. Building a referral base is a scientific process of using referral marketing strategies to build powerful …
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Does age count in referral marketing? Yes, and no. A younger specialist will have an easier time connecting with younger general dentists. But more senior specialists can still develop very …
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For big decisions, get an expert. There are times when you will have to make big decisions in your professional or personal life and if things go wrong, you could be hurt in some way, shape or form. …
Follow up with your patients. If a case is not accepted, you should follow up with the patient at least three times unless they specifically tell you that they’re not going to follow through with …
Speak to patients in basic language. If you get too technical, patients won’t understand what you’re saying. They will nod their heads and pretend they do, but they won’t get it. Speak to them in a …
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Make your referring doctors your friends. Although it takes time and effort, many of the most successful specialists have developed positive friendships with referring doctors. These are doctors who …
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If a negative situation occurs with the patient, get ahead of it. If something negative occurs with a patient, regardless of who is at fault, always make sure you get to the referring doctor before …
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Help patients with their insurance. Patients often don't understand their dental insurance. Helping them navigate the process is an excellent way to demonstrate customer service. …
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Is your practice “merely” an extension of your personal life? If you view your practice as merely an extension of your personal life, you may not take the steps that will allow the practice to reach …
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Check your body language. In many cases when you are presenting treatment, poor body language contradicts the positive things you’re saying. Patients will pick up on this subconsciously, become …
Don’t worry about competition. Do something. Don’t wait until competition affects your referrals, or referral base. The top specialty practices are always marketing to maintain the highest level of …
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Why is your referral marketing program failing? There could be many reasons for a referral program that is not working, but all of them start with not properly following the science of referral …
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