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Archive for category: Surgical Tips

Referral Marketing Strategy Tip: Expect the unexpected.

Referral Marketing Strategy Tip: Expect the unexpected. Is your front desk staff prepared for unusual or annoying requests from referring practices? If they’re not it can result in some uncomfortable situations and can hurt referrals. We suggest that you regularly role-play and practice solving different scenarios that could occur (i.e. demanding that a patient be seen instantly when your schedule is completely full) with your front desk staff. Role-playing and even scripting potential problems on a regular basis will help your staff manage through unusual circumstances.

 Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

 

Referral Marketing Strategy Tip: Solve Problems Quickly.

Referral Marketing Strategy Tip: Solve Problems Quickly. What do you do when there’s a potential problem with the referring doctor? Whether there’s an issue with a patient or customer service has been lacking, when you become aware of a potential problem you must address it immediately. Over the years we have seen clients who have known about potential problems but chose to ignore them. This is human nature and the easier way to go. But it’s not the smart way to go. You should immediately reach out to the referring doctor, discuss the situation, propose a solution, and check back in with them to make sure everything is okay. This type of outreach and proactive behavior goes a long way towards building strong and powerful relationships.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Survey your patients.

Survey your patients. Surveying patients can provide valuable insight into how your practice is perceived and give everyone in the practice a good idea of areas where you need to improve. Surveys should be limited to 10 questions and take only a few minutes to complete.

Friday Freebie: Watch Dr. Levin’s video, “Feedback Loops,” by clicking here.

Referral Marketing Strategy Tip: Get Going.

Referral Marketing Strategy Tip: Get Going. Is your marketing program in full swing? We meet many specialists who keep talking about launching their marketing program and never quite seem to get going. Like most things in life, the key to having a successful marketing program, is to follow top sportswear company Nike’s advice and just do it. Stop waiting to have the perfect marketing plan, to hire the perfect marketing coordinator, or for the perfect moment to come along. Just get going. Call or stop by an office, invite someone to dinner or offer to review a case, create an event or set up a contest. Whatever it is, get started, get momentum, and keep it going.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Redesign systems one at a time.

Redesign systems one at a time. Rather than trying to update all your systems at once, start with the scheduling system and then move on from there. Fill your new scheduling capacity by improving systems for case presentation, marketing, “WOW” customer service, etc. As each system comes online, your practice will run better and do better as a business.

Whitepaper Wednesday: Download Dr. Levin’s FREE whitepaper, “Increasing Production with the Right Systems,” by clicking here.

Referral Marketing Strategy Tip: Stay on Top of Your Marketing Coordinator.

Referral Marketing Strategy Tip: Stay on Top of Your Marketing Coordinator. Who’s managing your marketing coordinator? We’ve noticed a trend where offices are allowing marketing coordinators, especially those that are long-term, to run the show. While we endorse having the marketing coordinator handle 95% of all marketing operations, the doctor or office manager still needs to be involved. We suggest that you have a 15-minute meeting with your marketing coordinator every week. Use that small but crucial 15 minutes to review strategies, budgets, results, and give approval for new ideas.

 Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Improve office efficiency with performance reviews.

Improve office efficiency with performance reviews. These annual evaluations reinforce exceptional achievement, identify areas for improvement and motivate team members to reach their potential. Although focused on individual team members’ performance, they will also have a positive impact on practice performance.

Management Monday: Check out Dr. Levin’s whitepaper, “A New Method of Evaluating Dental Staff,” by clicking here. Save 25% with code TOD25.

Don’t assume patients understand their insurance.

Don’t assume patients understand their insurance. Educate patients about their dental insurance coverage. They’ll appreciate your willingness to help. They may also accept more treatment… increasing production for your practice… as a way to take full advantage of insurance benefits.

Friday Freebie: Watch Dr. Levin’s video, “Game Changer #4 – Decrease In Insurance Reimbursements,” by clicking here.

Go and get grab your copy now!