Keep marketing efforts consistent. The most effective marketing programs for endo practices are consistent throughout the year and from one year to the next. Create an annual marketing plan that …
Make marketing a year-round priority.
Make marketing a year-round priority. Many pedo practices market only when things slow down. During busier times, marketing tends to be forgotten. When new patient numbers drop, then the practice …
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Performance Target: Track the number of referrals and the production from each referral source.
Performance Target: Track the number of referrals and the production from each referral source. Marketing works best when you track results. Many practices have no idea what their marketing efforts …
Performance Target: Increase patient referrals by 18% annually.
Performance Target: Increase patient referrals by 18% annually. The most cost-effective way to bring in new patients is by getting referrals from current patients. If they’re satisfied with your …
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What’s your practice’s brand personality?
What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or …
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What’s your practice’s brand personality?
What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or …
Continue Reading about What’s your practice’s brand personality? →
