Rotate inventory to reduce waste. When resupplying any materials you use in the course of doing your job, pull the existing stock forward and place newer supplies behind it. The idea is to consume …
Promote cosmetic dentistry.
Promote cosmetic dentistry. Doctors and hygienists should mention cosmetic services to patients, using brochures and visual aids to create interest. Internal marketing activities—special promotions, …
Advice for the Marketing Coordinator – Ask for testimonials.
Advice for the Marketing Coordinator – Ask for testimonials. Endorsements of your surgical practice from satisfied patients and referring doctors can serve as powerful marketing tools. Develop …
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Keep debonds on schedule.
Keep debonds on schedule. Practices should aim for a goal of no more than 2% of patients who are overdue for debonding. Use value scripting with parents to make sure patients maintain their check …
Advice for the Dentist – Evaluate mid-year progress.
Advice for the Dentist – Evaluate mid-year progress. Is your practice on target to reach its annual goals for production, new patients, elective treatment and case acceptance? Do you know what’s …
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Advice for the Surgical Specialist – Evaluate mid-year progress.
Advice for the Surgical Specialist – Evaluate mid-year progress. Is your practice on target to reach its annual goals for production, referrals and collections? Do you know what’s working well and …
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