Increasing Practice Production Every Year
Referral marketing increases production. This may seem like an obvious statement, but so many practices don’t recognize the direct effect of referral marketing on practice production, which also …
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Make referral marketing efficient. Many practices attempt to implement referral marketing strategies; however, they do it highly inefficiently. You can make it efficient by eliminating unnecessary …
Live your mission. Having a mission statement is meaningless if you don’t believe it, live it and talk about it often. Team members today want a purpose, and a mission provides a purpose. Featured …
If you’re going to add a new service…Start first by evaluating the time, cost, and effort it will take to master the new service. Then compare that to the effect it will have on practice production …
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The news may be bad, but...Every day we wake up to hear more bad news, and there is no shortage of it to go around. But ask yourself how much of that bad news directly affects you and consider what …
What is your likability factor? Referral marketing is all about building powerful relationships. There are hundreds of strategies that you can use and combine to achieve incredible results. But it’s …
Measure your referrals every month. Each month, referring doctors and their professional relations coordinators should spend time analyzing the referral pattern for that month and year to date. …
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Don’t ignore the numbers. Set a regular schedule every month to review key performance indicators or targets to determine practice performance. Featured Video Course: How Would You Like to Have …
Are you still passionate about dentistry? It is very hard to get up each morning and be excited if you have lost your passion. Don’t let management challenges decrease the enjoyment you have in …
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Dealing with the unhappy patient. When you learn that a patient is unhappy, the first step to resolving the situation is to find out why. Don’t prejudge the situation, just stay calm and try to …
Add innovation to your referral marketing program. It is not good enough just to have old strategies in place for a referral marketing program. You need innovation to stay relevant and interesting to …
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Some referral sources are just not worth it. Many specialists have a referral source they would prefer not to work with. In building your referral marketing program you can eliminate the sources that …
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