Marketing can be simple. One reason so many specialists never get started in referral marketing is because they think it’s complicated. Referral marketing can be simple if you just start by focusing …
Does your office manager embrace referral marketing?
Does your office manager embrace referral marketing? Although it is not their job, the office manager should be very positive about referral marketing. Referrals are the single most important …
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You’re motivated, but don’t know where to begin.
You’re motivated, but don’t know where to begin. Too many dentists never improve their practices because they are uncertain about where to start. The answer is just to pick something and get started. …
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Start with the production numbers.
Start with the production numbers. There is an enormous amount of data available today from your software. However, it is overwhelming and rarely used. The best place to start is looking at production …
The purpose of building a business is to make a profit.
The purpose of building a business is to make a profit. Dentistry is about helping people and providing excellence in clinical care. But it is also a business, and businesses exist to make a …
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Referrals don’t just fall off trees.
Referrals don’t just fall off trees. If you’re doing well today, you may think the referrals are simply flowing into your office and will continue forever. In reality, if you do not have …
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If you’re referring doctors are not hearing from you, they are not thinking of you.
If you’re referring doctors are not hearing from you, they are not thinking of you. This universal principle has not changed. The fastest way to lose referring doctors is to not have enough contact …
You have to know your key performance indicators (KIPs) numbers.
You have to know your key performance indicators (KIPs) numbers. If you are not studying the KIPs of your practice, any attempt to create improvement is just shooting in the dark. The numbers …
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Plan your future.
Plan your future. If you don’t have a five-year plan or know what you want your practice to look like in five years, you’re missing the opportunity to create a vision for the future. You are much more …
Customer service increases referrals.
Customer service increases referrals. Practices tend to overestimate their quality of customer service. They don’t have bad customer service, but it isn’t excellent. Five-star customer service can …
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Stop worrying about referrals and go get them.
Stop worrying about referrals and go get them. There are proven methods to increase referrals that work almost every time. If you’re worried about referrals, implement a scientific referral marketing …
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How often do you contact your referring doctors?
How often do you contact your referring doctors? When is the last time you spoke to your top 20 referring doctors? A week, month, year, or longer? They all need to be included, and you need to start …
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