Increasing Practice Production Every Year
What happened to that referring doctor? Are you just noticing that one of your A-level referring doctors has either decreased or ceased referrals? In this case, you are late in the game of trying to …
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Is your professional relations coordinator (PRC) just a delivery person? Many years ago, that might have been the case. However, in a scientific referral marketing program, the PRC is also trained to …
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Don’t fall into the lower income trap. We are seeing a disturbing trend with some of our new client practices where production is increasing, but overhead is increasing faster. This results in lower …
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Can you lower your overhead? Absolutely, but only by a limited amount. If overhead is rising faster than production than practice, income will be lower at the end of the year. …
If you’re in a personality slump, start faking it. When you’re feeling unhappy, frustrated, or angry, it may be time to just start acting the way you want to be. In the realm of positive psychology, …
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Leadership Tip #5: Leaders make other people feel important. The easiest way to do this is to give credit to others as often as possible. …
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Leadership Tip #4: Great leaders hold other people accountable. They don’t ignore poor performance and simply hope it will get better. …
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Leadership Tip #3: Meetings are critical for leaders. Every practice should have a set number of meetings with agendas that guide practice review and practice decision-making. …
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Leadership Tip #2: Leaders motivate. One of the most important jobs of a leader is to motivate other people. If you do not have a list of ways to motivate the team, then you need to develop one as …
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How hard is it to build a referral base? It actually isn’t hard, but it does take work. Building a referral base is a scientific process of using referral marketing strategies to build powerful …
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Does age count in referral marketing? Yes, and no. A younger specialist will have an easier time connecting with younger general dentists. But more senior specialists can still develop very …
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For big decisions, get an expert. There are times when you will have to make big decisions in your professional or personal life and if things go wrong, you could be hurt in some way, shape or form. …
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