Make referral marketing easy. If your referral marketing program is too complex, it won’t get done. Design easy-to-implement strategies that can be added to your practice marketing calendar, and you …
Is your practice revenue $2 million per year (per doctor)?
Is your practice revenue $2 million per year (per doctor)? Almost every orthodontic practice has the potential to reach a $2 million annual revenue target. IT takes a combination of excellent …
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Technology does not replace human interaction.
Technology does not replace human interaction. It is wonderful to have advanced technology that makes the practice more efficient; however, technology alone will not replace positive relationships …
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Great leaders let people know where they stand.
Great leaders let people know where they stand. Just like any sports coach, a great leader lets everyone know where they stand. Don’t hold back and be as honest as possible with the person asking the …
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If you’re not hitting your goals, figure out why.
If you’re not hitting your goals, figure out why. The best way to evaluate why you’re missing your goals is to look at your systems. In most cases, the quality of the systems will determine whether or …
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Opportunities are all around you.
Opportunities are all around you. The best way to find opportunities is to ask other dentists what they are doing, what they like doing, and what is helping them to improve their practices. …
You can’t hit a target if you don’t have one.
You can’t hit a target if you don’t have one. Every practice should have specific targets and goals that they set each year. If you don’t have goals, then you really don’t know what you were trying to …
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Stop talking and start doing.
Stop talking and start doing. It’s great to have ideas for your practice and talk about them. However, it is more important to go and do the things you were talking about if they are truly great …
The same thing every time, every day.
The same thing every time, every day. One of the keys to success for a world-class practice is to know what rituals or habits or tasks need to be repeated the same way at the same time every day. …
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Would you like to be a Level 4 Leader?
Would you like to be a Level 4 Leader? Level 4 Leaders have designed their practice operations to allow them to simply show up for work, treat patients, and go home. This is not a fantasy and can …
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Stop blowing up the schedule.
Stop blowing up the schedule. The best orthodontic practices are rigid in their scheduling; however, they work to accommodate patients’ needs creating an image of outstanding customer service. …
How much chair time is actually available?
How much chair time is actually available? Orthodontic schedules need to be built mathematically. There are many ways to increase available chair time, including remote monitoring, and this should be …
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