If you want to increase starts… One way to increase starts is to get to know every parent and patient on a personal level before performing orthodontic exams or explaining orthodontic treatment. …
Be ready to compete.
Be ready to compete. Orthodontics has more competition than it did in the past. The good news is that a strong strategized referral marketing program will overcome any level of competition. …
How do you develop new practice strategies?
How do you develop new practice strategies? You take the time to analyze practice data; interview yourself and others about where you want to go in the next five years; and define your strengths, …
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Who have you complimented today?
Who have you complimented today? One of the best ways to maintain great relationships is to give compliments. Best of all, they are free. …
Where can you find motivation?
Where can you find motivation? Everywhere! Try engaging with books, podcasts, webinars, seminars, consultants, and executive coaches. All of these information options create an opportunity for high …
The PRC is a critical staff position.
The PRC is a critical staff position. Orthodontic practices live and die by referrals. When you have a professional relations coordinator (PRC), this individual will ensure that the practice maintains …
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Everyone makes mistakes.
Everyone makes mistakes. The next time a coworker makes a mistake simply say, “We all do it.” Don’t be judgmental because it will happen to everyone, including you. …
Do you really have five-star customer service?
Do you really have five-star customer service? We find practices often rate their customer service two points higher out of 10 than patients. If you want great service, you must continually focus on …
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Implement systems to avoid fatigue and burnout.
Implement systems to avoid fatigue and burnout. There is literally only one way to avoid some level of fatigue and burnout in the practice: implement excellent systems and have everyone follow them. …
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A ship without a rudder has no idea where it’s going.
A ship without a rudder has no idea where it’s going. The first step in defining the future of your practice is to have a detailed financial plan. You can learn about this by reading information on …
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Customer service rule #5: If there is a patient complaint, solve it.
Customer service rule #5: If there is a patient complaint, solve it. If a patient is less than satisfied, make sure you solve it every single time. Tell the patient what you’re going to do to help …
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Customer service rule #4: Ask all patients about their visit.
Customer service rule #4: Ask all patients about their visit. When patients come to the front desk following a visit, you should always ask them how their visit was. This demonstrates caring and …
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