Fix your observation program. The observation program is often the worst run orthodontic system, costing the practice millions of dollars of lost revenue over the course of a career. You should build …
Develop a follow-up system after an orthodontic consult.
Develop a follow-up system after an orthodontic consult. Many parents and patients are not ready to make a decision on the spot. When you follow up with them after a consult, you will increase the …
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You’re motivated, but don’t know where to begin.
You’re motivated, but don’t know where to begin. Too many dentists never improve their practices because they are uncertain about where to start. The answer is just to pick something and get started. …
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Start with the production numbers.
Start with the production numbers. There is an enormous amount of data available today from your software. However, it is overwhelming and rarely used. The best place to start is looking at production …
The purpose of building a business is to make a profit.
The purpose of building a business is to make a profit. Dentistry is about helping people and providing excellence in clinical care. But it is also a business, and businesses exist to make a …
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Look for trends in the orthodontic practice.
Look for trends in the orthodontic practice. Regularly reviewing software reports and data to identify key trends is critical for the future of your orthodontic practice. Look at trends such as …
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Make referral marketing easier.
Make referral marketing easier. You can make referral marketing easier by planning ahead, selecting effective strategies, and following your marketing calendar with great consistency. …
You have to know your key performance indicators (KIPs) numbers.
You have to know your key performance indicators (KIPs) numbers. If you are not studying the KIPs of your practice, any attempt to create improvement is just shooting in the dark. The numbers …
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Plan your future.
Plan your future. If you don’t have a five-year plan or know what you want your practice to look like in five years, you’re missing the opportunity to create a vision for the future. You are much more …
Customer service increases referrals.
Customer service increases referrals. Practices tend to overestimate their quality of customer service. They don’t have bad customer service, but it isn’t excellent. Five-star customer service can …
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Use your software properly.
Use your software properly. Orthodontic software has an incredible number of reports and key information sources. Your goal is not to use all of them, but to identify the most important ones that will …
Remote monitoring needs good referral marketing.
Remote monitoring needs good referral marketing. The introduction or use of remote monitoring will open chair time, so the practice should have an excellent referral marketing program to increase …
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