Increasing Practice Production Every Year
Make sure your office manager knows your vision. An office manager should be thought of as an executive, and executives always know the vision of their company. They need to know where you want to go …
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Ortho practices have challenges. We recently attended a conference where some of the challenges facing orthodontic practices were clearly outlined. Regardless of challenges, having enough referrals …
What if you need new referring doctors? For too many orthodontists, losing a referring doctor is the wake-up call for needing more referral sources. Gaining new referral doctors is something your …
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What is killing your fun? If you’re not having fun most days in your practice, you need to ask why. Once you identify the areas that are preventing fun, address them right away. …
Listen to your staff. Dental team members have excellent insights and observations that can help the practice make good decisions. …
Don’t hire the wrong person. Sometimes practices are desperate to fill a spot. However, if you hire the wrong person, you may have to replace them a few months down the road. …
Parents and patients are impressed by remote monitoring. The proper scripting and explanation of the benefits of remote monitoring will increase starts as parents and patients become more impressed …
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Make referral marketing enjoyable. Not all orthodontists enjoy referral marketing. Choosing strategies that reinforce the fun factor will make it much more enjoyable. …
Did you promote your doctors today? Every parent and patient should hear something positive about the doctor at the right time, such as a new technology or service that the doctor is introducing into …
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Focus your communication with patients on benefits. People today want everything to be shorter, simpler, and organized. If you focus your communication on benefits, it will force you to spend less …
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If you don’t know your numbers, you don’t know your practice. You should have at least 10 numbers that define practice performance. Production, production per day, production per hour, production per …
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Consider implementing a discount for referrals from patients. This is not a universal recommendation, but some orthodontic practices are having success letting patients know that when they refer …
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