Make sure your practice is fun. Regardless of the age of the orthodontist and team, they should always have a young-minded spirit and attitude. Having fun, relating to kids, creating energy all go to …
Pay attention to your observation program.
Pay attention to your observation program. Your observation program should not be an afterthought. You must communicate with observation patients on a regular basis, so that they stay bonded to the …
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Don’t forget – write it down.
Don’t forget – write it down. Every day, we all have lots of thoughts on things we should do. Eliminate the tasks that you’re not really going to do but write down the others. There is an old …
Goal setting is actually exciting.
Goal setting is actually exciting. Only 3% of practice leaders have written goals. Those that do typically find goal setting exciting and come much closer to reaching their true potential. …
Can staff longevity increase practice production?
Can staff longevity increase practice production? In the Levin Group ongoing study of top 10% producing practices, we found that one of the 17 principles they have in common is higher staff longevity. …
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Find one new referring doctor.
Find one new referring doctor. If you’ve been ignoring referring doctors in your referral marketing program, it is time to try a new strategy. Try to identify three or four practices that you can …
Become the practice of choice.
Become the practice of choice. From a marketing standpoint, your ultimate goal is to become branded as a practice of choice in your area. When parents and patients in the community automatically …
Why can’t we do it?
Why can’t we do it? This is a powerful question that should be asked when you’re told that something can’t be done. Of course, there may be incredibly good reasons for something not being done, and …
Do whatever it takes.
Do whatever it takes. Patients come with all types of behavior. Rather than viewing a patient who doesn’t behave the way you like as difficult, simply develop an attitude that you will do whatever it …
Former staff members can train new staff members.
Former staff members can train new staff members. A terrific way to train new team members is to ask former team members if they would step in temporarily to train new people. This can be done …
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Make payment plans sound special.
Make payment plans sound special. Almost all orthodontic practices have payment plans. Be sure to highlight and explain that you have a payment plan to make orthodontics affordable and …
Refocus the ortho consult on beautiful smiles.
Refocus the ortho consult on beautiful smiles. The ortho consult can be filled with discussions about the many treatment options and incredible amounts of technical information. Be careful to remember …
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