Advice for the Pediatric Dentist – Design a schedule that’s convenient for parents and patients. Some dentists arrange schedules for their own comfort and convenience. Instead, offer early morning or …
Advice for the Doctor – Provide a professional development plan for each team member.
Advice for the Doctor – Provide a professional development plan for each team member. Create a multi-year CE plan for each team member, based on the individual’s current skills and goals, as well as …
Advice for the Doctor – Follow up personally with parents after treatment.
Advice for the Doctor – Follow up personally with parents after treatment. Show parents how much you care about their children. The evening after treatment, call them at home to ask how their child is …
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Training should include scripting based on step-by-step documentation.
Training should include scripting based on step-by-step documentation. When a practice has documented, step-by-step systems and a team that’s trained on those systems with scripting, doctors can focus …
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Build practice awareness among pediatricians.
Build practice awareness among pediatricians. Become the recognized educational resource for referring doctors by supplying their offices with brochures about the importance of early dental care. Make …
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Performance Target: Implement 15 ongoing patient marketing strategies.
Performance Target: Implement 15 ongoing patient marketing strategies. A consistent marketing program requires more than just a few strategies. By using 15 strategies throughout the year, you’ll have …
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Advice to Administrative Staff Members – Dress to impress.
Advice to Administrative Staff Members – Dress to impress. Patients come to your practice for professional services, so attire that’s too casual or sloppy will send the wrong message. Doctors and …
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Eliminate inefficiencies.
Eliminate inefficiencies. Eventually, even the best practice systems develop bottlenecks that reduce efficiency and increase stress. That’s why all systems should be replaced—not merely tweaked—every …
For Practice Owners – Valuation Factor: The Lease.
For Practice Owners – Valuation Factor: The Lease. If you lease your office space, it can be a critical factor in practice valuation. A lease that expires within a year or two will reduce practice …
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Advice for the Hygienist – Build value for hygiene appointments.
Advice for the Hygienist – Build value for hygiene appointments. One of the best methods for young patients to achieve optimal oral health is an effective hygiene recare system. Develop powerful …
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Learn from rejection of proposed treatment.
Learn from rejection of proposed treatment. When parents decline a case, you may tend to feel badly and take it personally. Learn to do what the best salespeople do. Rejection actually motivates them …
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Establish deadlines for goals.
Establish deadlines for goals. When you set a goal, be sure to create a deadline for its completion as well. “Can our practice grow 15%?” isn’t as useful a goal as “Can our practice grow 15% in the …
