Make eye contact. When speaking with patients, always make eye contact throughout the interaction. Patients want to feel that they are your number-one concern. If you’re looking down or going through …
Stay on track with the practice vision, goals and targets.
Stay on track with the practice vision, goals and targets. It’s easy to get caught up in daily routines and lose sight of the big picture. Post a written practice vision and goals where all team …
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Support surgical practice growth with informative marketing materials.
Support surgical practice growth with informative marketing materials. For professional services, the most effective marketing is often educational in nature. To promote your office to referring …
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Advice for the Surgical Specialist – Set goals that will help achieve your practice vision.
Advice for the Surgical Specialist – Set goals that will help achieve your practice vision. Once you have a written vision statement, come up with specific annual goals that will serve as mileposts on …
Be prepared with good answers to surgical patient questions.
Be prepared with good answers to surgical patient questions. Scripting improves all types of communication with patients, but it’s especially helpful when responding to patient concerns or objections. …
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To improve teamwork, read everyone else’s job description.
To improve teamwork, read everyone else’s job description. Rather than assuming you know what others on the practice team are supposed to do, review the responsibilities that have been assigned to …
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Eliminate unnecessary expenses.
Eliminate unnecessary expenses. Almost all businesses, including surgical practices, end up with operating costs that may have made sense in the past but don’t make sense any more. Go through the …
Advice for the Marketing Coordinator – Project enthusiasm.
Advice for the Marketing Coordinator – Project enthusiasm. Even if you’re having a bad day, your job will be easier if you can surround yourself and others with positive personal energy. In your …
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Manage patient expectations.
Manage patient expectations. Your surgical patients will be happier with the care you provide if they know what to expect from treatment before it starts. Explain what will be done, why it’s …
Offer more value to your patients.
Offer more value to your patients. In today’s post-recession economy, people want more value for their money. For your practice, this means providing excellent customer service, offering multiple …
Set the pace.
Set the pace. Whenever there are signs that the team is slowing down—taking too long to answer the phone, getting behind on the schedule, reacting late to negative social media posts—it’s time for the …
Recognize that using smartphones makes information vulnerable.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there …
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