Advice for the Surgical Specialist – Don’t be afraid to make non-clinical mistakes. A no-risk leadership style is in itself a risky proposition. Consult with experts (CPA, lawyer, etc.) on major …
Document updated systems.
Document updated systems. Every system must be established in writing, with each step clearly delineated. The goal is to create the greatest possible efficiency. Implementing documented systems will …
Keep your social media posts short.
Keep your social media posts short. People are using smartphones for everything these days… including connections to their favorite social media sites. Even if there’s no character limit at the sites …
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Differentiate your surgical practice by educating referring doctors and their patients.
Differentiate your surgical practice by educating referring doctors and their patients. When there are new developments in oral surgery, be the office that provides informative updates to referring …
Make overhead control a team effort.
Make overhead control a team effort. Everyone on your team probably has a hand in spending practice money, so everyone can play a role in spending less. Unless you’ve trimmed overhead recently, you’ll …
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Be open to change.
Be open to change. Implant dentistry continues to evolve, especially on the business side. To be successful in today’s competitive environment, surgical specialist will need to make improvements to …
Know the practice’s milestones.
Know the practice’s milestones. As a team member, you should be aware of the practice’s most important accomplishments … reaching a record level of production… implementing an innovative new customer …
Don’t let negative people get you down.
Don’t let negative people get you down. If others in the office project negative feelings, try to coax them away from that negativity. It may be an uphill battle, but it’s worth the effort. Be an …
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Replace management systems every 3–5 years.
Replace management systems every 3–5 years. All surgical practices change over time, and their systems should change, too. Rather than tweaking them—which will eventually lead to more …
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Set your sights on growing production 15+% per year.
Set your sights on growing production 15+% per year. Even in the new dental economy, your practice can grow 15% or more per year—without increasing fixed expenses. By asking patients for referrals, …
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In meetings, focus on ways to meet challenges.
In meetings, focus on ways to meet challenges. A well-run staff meeting can have a highly positive impact on office morale. Rather than complaining about problems, brainstorm to find solutions. This …
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Move beyond communicating to motivating.
Move beyond communicating to motivating. Whenever you are communicating with surgical patients, be mindful about the practice’s objectives. Use scripts to influence patient behavior… whether it’s …
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