Why can’t we do it? This is a powerful question that should be asked when you’re told that something can’t be done. Of course, there may be incredibly good reasons for something not being done, and …
Do whatever it takes.
Do whatever it takes. Patients come with all types of behavior. Rather than viewing a patient who doesn’t behave the way you like as difficult, simply develop an attitude that you will do whatever it …
Former staff members can train new staff members.
Former staff members can train new staff members. A terrific way to train new team members is to ask former team members if they would step in temporarily to train new people. This can be done …
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Don’t ignore problems with referring doctors.
Don’t ignore problems with referring doctors. When you have a problem with a referring doctor, do whatever you need to do to solve it unless you’re willing to lose that relationship. Your good …
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It may be time to accelerate your referral marketing.
It may be time to accelerate your referral marketing. The world is a little bit uncertain right now. Inflation, overhead, political issues, and other factors are creating a more difficult economy. The …
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Be proud of your longevity.
Be proud of your longevity. If you have been in the practice for many years, you should be proud of that as an accomplishment. Remaining with a practice, continuing to contribute, and having a …
Call former staff members.
Call former staff members. The next time you need to fill a position you may want to contact former staff members who left for varying reasons. You’ll often find someone who is ready to come back …
Fun is everyone’s job.
Fun is everyone’s job. Don’t simply wait for doctors to create fun! Creating a fun practice can be everyone’s job and everyone should be participating. …
How much time does a PRC need?
How much time does a PRC need? Cheating on PRC time is one of the top five reasons for referral marketing failure. Your professional relations coordinator (PRC) needs a minimum of 16 to 20 hours per …
Track referrals by percentage.
Track referrals by percentage. Very often we meet specialists who have experienced a decline in doctor referrals, but they don’t really understand the cause. A terrific way to approach this is to …
Just say no.
Just say no. Sometimes you want to say “no”, but you put it off. You can save a lot of time and a great deal of misery if you tell a person upfront that the answer is no. …
Take a minute to be a great leader.
Take a minute to be a great leader. Being a great leader doesn’t have to take extensive time. Your brief interactions with team members are excellent opportunities to exhibit your care, compassion and …
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