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Archive for category: Ortho Tips

Referral Marketing Strategy Tip: Track your referrals in detail every month.

Referral Marketing Strategy Tip: Track your referrals in detail every month. It’s critical to know if referrals are up or down and how they compare over months and years. If you find that any referral sources have decreased referrals over an extended period of time, it’s best to reach out to the referring doctor, find out why, and work to maintain the relationship.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Advice for the Orthodontist – Consistently share information.

Advice for the Orthodontist – Consistently share information. Some dentists fail to communicate regularly with their team about the practice’s vision, daily targets and yearly goals. Keeping team members in the dark is a recipe for misunderstanding, frustration and poor morale. By consistently sharing information about the practice’s direction, you give staff members a greater sense of purpose and fulfillment.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “The Practice Vision: A Powerful Tool for Growth,” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: Meet weekly with your marketing coordinator.

Referral Marketing Strategy Tip: Meet weekly with your marketing coordinator. Your marking coordinator has the potential to provide a multi-million dollar return on investment—but not all on their own. A 15 to 20 minute weekly meeting with your marketing coordinator— reviewing strategies, tracking results, and making modifications—is critical for ongoing success in referral marketing. With weekly input and guidance from you, your coordinator will avoid falling into the trap of reusing the same marketing strategies over and over.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Be sure to greet parents and patients warmly in the treatment area.

Be sure to greet patients warmly in the treatment area. Whether they are arriving for an exam, presentation or treatment, make parents and patients feel welcome. Something as simple as a smile or a handshake is a good beginning toward achieving this goal. Team training makes all the difference.

Management Monday: Check out Dr. Levin’s whitepaper, “Learn from Ritz Carlton,” by clicking here. Save 25% with code TOD25.

Advice for the Orthodontist – Build a more cohesive team.

Advice for the Orthodontist– Build a more cohesive team. Begin your next monthly staff meeting with everyone sharing an interesting fact about themselves that no one on the team knows. It could be a hidden talent or hobby, such as playing a musical instrument, collecting sports memorabilia or writing poetry. This exercise will make you feel closer to each other. The dentist should share something, too.

Friday Freebie: Watch Dr. Levin’s video, “What’s Wrong With My Team (Nothing.),” by clicking here.

Referral Marketing Strategy Tip: Ask every patient how their visit was.

Referral Marketing Strategy Tip: Ask every patient how their visit was. By asking a patient how their visit went and receiving a positive response, you create an opportunity to ask them to tell their referring doctor. A simple script would be “Mrs. Jones, I’m delighted that you’ve had a good experience. Please let Dr. Smith know that we took great care of you.” You can be sure that she’s going to go back to the referring doctor and tell them how wonderful they were treated. This ongoing stream of positive comments creates strong loyalty in referral sources.

 Would you like more referrals?

Then start a Dental Business Study Club for your practice.

 Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Measure practice performance.

Measure practice performance. Only numerical data can give you an accurate picture of how the practice is doing. Identify Key Production Indicators you want to follow and track them regularly using practice management software. This will enable you to spot problems and take corrective action early, minimizing damage and driving success.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “What’s Holding You Back,” by clicking here. Save 25% with code TOD25.

Referral Marketing Strategy Tip: If referrals start to drop off, take immediate action.

Referral Marketing Strategy Tip: If referrals start to drop off, take immediate action. Many specialists don’t even notice that referrals have dropped off until it starts to become a big problem. Once they do notice, they don’t do anything about it. They’re too embarrassed to meet with the referring doctor. Put aside your ego. If one of your top referral sources has decreased referrals, you need to find out why. It may be an unhappy patient or a new specialist in the area. These issues may be easy to resolve but only if you take the time to figure out what’s going on from your referral doctor.

 Would you like more referrals?

Then start a Dental Business Study Club for your practice.

 Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.

Unless the answer’s “No,” follow up.

Unless the answer’s “No,” follow up. Patients are more hesitant to approve proposed treatment these days. Patients who don’t schedule for treatment should receive a follow-up phone call within a week. Many patients just need some additional time (and reassurance) to agree to treatment.

Management Monday: Check out Dr. Levin’s whitepaper, “The 9 Areas of Expertise: Case Acceptance,” by clicking here. Save 25% with code TOD25.

Go and get grab your copy now!