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Archive for category: Ortho Tips

When there’s friction between you and another team member, collaborate on a solution.

When there’s friction between you and another team member, collaborate on a solution. Conflict is natural in any workplace, but it can cause harmful stress. Get together with the other person quickly for a straightforward discussion of the underlying problem… and how to solve it. Everyone will feel better and perform better as a team.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “The 9 Areas of Expertise: Team Building,” by clicking here. Save 25% with code TOD25.

Increase parent and patient referrals.

Increase parent and patient referrals. Successful patient marketing includes the use of contests, patient and parent testimonials, scripting and brochures. Levin Group’s target is for ortho practices to have multiple internal strategies operating simultaneously throughout the year. When a parent refers another individual for a consult, the practice should show its appreciation by sending a thank-you letter or calling the parent. This type of attention to your referring patients will lead to more referrals. 

Management Monday: Check out Dr. Levin’s whitepaper, “The Power of Internal Marketing,” by clicking here. Save 25% with code TOD25.

What’s your practice’s brand personality?

What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or outgoing? A perfectionist? Warm and thoughtful? People think of companies and products in human terms. By figuring out your practice personality, you can put a “face” on it with marketing graphics and words that are true to your nature and appealing to your market.

Friday Freebie: Watch Dr. Levin’s video, “The Importance of Branding,” by clicking here.

Scripting makes communication easier.

Scripting makes communication easier. The best way to feel confident when speaking to parents and patients is to use scripts as guidelines. Scripting enables team members to say the right things at the right times. By rehearsing and role-playing scripts with staff members, you’ll know what to say and how to say it––two key components of effective communication.

Additional Resource: Read an excerpt from Dr. Levin’s book, “7 Secrets to Communicating with Dental Patients,” by clicking here.

Recognize that using smartphones makes information vulnerable.

Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there can be drawbacks. If a smartphone is lost or stolen, the wrong people may be able to access sensitive patient or financial information.

Additional Resource: Watch Dr. Levin’s video, “Game Changer #7 – Dentists Are Practicing Longer Than Ever Before,” by clicking here.

Advice for the Orthodontist – Work on case presentation skills.

Advice for the Orthodontist – Work on case presentation skills. The ability to deliver a superior case presentation doesn’t happen overnight. Even the most experienced of dentists find it takes time to master case presentation skills. A little short-term frustration is easily offset by long-term gains to the practice. Case presentation has to be learned, practiced and mastered if doctors are committed to taking the next step toward greater profitability. 

Management Monday: Check out Dr. Levin’s whitepaper, “The 9 Areas of Expertise: Case Acceptance,” by clicking here. Save 25% with code TOD25.

Go and get grab your copy now!