Reach out to lower level A & B referring doctors. You may only talk to A & B referring doctor out of necessity when discussing a patient or a case, however, you should contact them on a regular basis. Use a standard timeline and pattern for contacting A & B referring doctors so that you can maintain your relationships and have the opportunity to continually thank them for their referrals.
Would you like more referrals?
Then start a Dental Business Study Club for your practice.
Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice. To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.
Look for opportunities to provide superior customer service. In today’s more competitive environment, you want your parents and patients to feel highly satisfied with the care they receive at your office. The goal is not to meet parent and patient expectations but to exceed them in every way possible. Learn to identify ways to please parents and patients so much they’d never dream of leaving your practice.
Management Monday: Check out Dr. Levin’s whitepaper, “Learn from Ritz Carlton,” by clicking here. Save 25% with code TOD25.
Plan how you’ll respond to a crisis. What will you do if there’s an extended power outage or lack of online connectivity? How will you cope with a fire or flood that prevents you from using your office for weeks or months? Will your practice be able to continue serving patients if you or a key team member can’t work for an extended period? Make plans, in writing, so you and other team members will know exactly what to do if disaster strikes.
Friday Freebie: Watch Dr. Levin’s video, “Bonus Systems,” by clicking here.
Know how new technology will impact your practice. New technologies can increase convenience and improve patient care, but they also usually require changes to practice systems. Once you’ve redesigned systems, implement training that will get all affected team members up to speed quickly.
Additional Resource: Read an excerpt from Dr. Levin’s book, “100 Ways to Increase Your Practice Profitability,” by clicking here.
Advice for the Orthodontist – Offer several payment options. Don’t get locked into a restrictive financial policy that limits how parents can pay for treatment. If parents are having trouble coming up with the initial deposit, it may be time to rethink large down payments. More convenient options—especially outside patient financing—can ensure greater case acceptance.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “The 9 Areas of Expertise: Case Acceptance,” by clicking here. Save 25% with code TOD25.
Make sure the office properly showcases the practice. An attractive and updated reception area is a necessity—not a luxury. Perhaps your office looks like a time capsule from the ‘80s or ‘90s. Maybe the carpets are worn. View the office through the eyes of your patients—you might be surprised at what you see.
Additional Resource: Watch Dr. Levin’s video, “The New Patient Experience – How To Impress The New Patient,” by clicking here.
Principles of Practice Leadership: Know when to simply give orders. Though practice teams will not thrive or excel when subjected to a steady stream of orders from the leader, there are times when a direct approach will be most effective—and inspire confidence. In a crisis, or when facing a severe time limit, being a decisive and strong leader will often work best.
Management Monday: Check out Dr. Levin’s whitepaper, “Level IV Leadership,” by clicking here. Save 25% with code TOD25.
Create an environment where feedback is truly welcome. Whether from parents, patients or team members, constructive feedback can help you increase efficiency, profitability and career satisfaction. But if you react defensively or ignore suggestions for improvement, you’ll eventually be cut off from this invaluable resource.
Friday Freebie: Watch Dr. Levin’s video, “Feedback Loops,” by clicking here.
Advice for the Practice Leader – Give credit where it’s due. Everyone on the team should acknowledge when someone comes up with a good idea… but it’s especially important for you to do so. As practice leader, you can have a tremendous positive influence on the morale and performance of staff members. A little praise goes a long way.
Additional Resource: Read an excerpt from Dr. Levin’s book, “43 Rules to Increase Practice Production,” by clicking here.
Involve more than one staff member in handling practice finances. This minimizes the possibility of someone falsifying accounts for personal gain. Never let the person who collects money also make bank deposits. In addition, use an accounting firm to conduct unscheduled audits. Checks and balances―with in-house and outside oversight―can help prevent any financial impropriety.
Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Dentist as CEO – Finance & Overhead Analysis,” by clicking here. Save 25% with code TOD25.