Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about your practice.
When there’s friction between you and another team member, collaborate on a solution. Conflict is natural in any workplace, but it can cause harmful stress. Get together with the other person quickly for a straightforward discussion of the underlying problem… and how to solve it. Everyone will feel better and perform better as a team.
Make time for spring cleaning. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas semiannually, practices can free up much-needed space, find lost or forgotten items, and help keep the office more organized.
Increase parent and patient referrals. Successful patient marketing includes the use of contests, patient and parent testimonials, scripting and brochures. Levin Group’s target is for ortho practices to have multiple internal strategies operating simultaneously throughout the year. When a parent refers another individual for a consult, the practice should show its appreciation by sending a thank-you letter or calling the parent. This type of attention to your referring patients will lead to more referrals.
What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or outgoing? A perfectionist? Warm and thoughtful? People think of companies and products in human terms. By figuring out your practice personality, you can put a “face” on it with marketing graphics and words that are true to your nature and appealing to your market.
Scripting makes communication easier. The best way to feel confident when speaking to parents and patients is to use scripts as guidelines. Scripting enables team members to say the right things at the right times. By rehearsing and role-playing scripts with staff members, you’ll know what to say and how to say it––two key components of effective communication.
Keep patients extremely comfortable during treatment. Comfort and convenience matter to patients. Provide them with special amenities like beverages, blankets, pillows and magazines. All these “extras” add up in the eyes of patients.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there can be drawbacks. If a smartphone is lost or stolen, the wrong people may be able to access sensitive patient or financial information.
Additional Resource: Watch Dr. Levin’s video, “Game Changer #7 – Dentists Are Practicing Longer Than Ever Before,” by clicking here.
Advice for the Orthodontist – Work on case presentation skills. The ability to deliver a superior case presentation doesn’t happen overnight. Even the most experienced of dentists find it takes time to master case presentation skills. A little short-term frustration is easily offset by long-term gains to the practice. Case presentation has to be learned, practiced and mastered if doctors are committed to taking the next step toward greater profitability.
Don’t make a bad day worse. There will be days when things go wrong. When stress is running high, it can be easy to point fingers or say something hurtful. Take a deep breath, remain calm and look for workable solutions that help everyone get through the day.