Use scripts to add value to conversations. Include power words and benefit statements in scripts to create more value during parent and patient interactions. Power words—like great, terrific, …

Continue Reading about Use scripts to add value to conversations. →

Learn from dissatisfied parents – Don’t take criticism personally. Don’t interpret a negative comment about the practice as a comment about you personally. By being too thin-skinned, you’ll lose a …

Continue Reading about Learn from dissatisfied parents – Don’t take criticism personally. →