Referral marketing is a science. The science of referral marketing can be partly understood by assigning scores to each referral marketing strategy. We recommend a 5-4-3-2-1 system where every …
Increase your volume.
Increase your volume. It may be time to build a much bigger referral marketing program because many orthodontic practices cannot handle higher volume. The introduction of aligners as part of the …
Referral marketing is a science.
Referral marketing is a science. The science of referral marketing can be partly understood by assigning scores to each referral marketing strategy. We recommend a 5-4-3-2-1 system where every …
Throw out your systems.
Throw out your systems. When is the time to throw away your current system? When practice growth begins to slow down. If practice growth is slowing or you are in a plateau or even declining, it …
Treat your sales representatives with respect.
Treat your sales representatives with respect. Sales representatives are often treated as interruptions and distractions during the day. While it can be difficult to meet with them when they don’t …
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Your mission and core values.
Your mission and core values. Many new hires don’t come from practices that had a mission statement or a set of core values that everyone understood and lived by. If you don’t have these, you need to …
