Are we having fun? Dentistry can be stressful. In your next team meeting put on the agenda a discussion about having fun. This is not meant to be a complaint or criticism session, but a positive focus …
Are you tracking your referrals?
Are you tracking your referrals? We often meet specialty practices that don’t track referrals properly. For example, how many new patients state that they found your practice from your website when …
Give out good energy.
Give out good energy. Every parent or patient who touches the orthodontic practice should feel your energy. An orthodontics office is a boutique practice that can be expensive for the parent or …
Do you understand negotiation?
Do you understand negotiation? Negotiation is not always about getting or giving a discount. In many cases, it’s about other factors such as providing convenient appointments, payment plans and …
Pay attention to your referral marketing quantity.
Pay attention to your referral marketing quantity. The quality of your referral marketing is not enough. We have learned over the last 38 years that the quantity of strategies is just as important as …
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Is inconsistency hurting your referral marketing program?
Is inconsistency hurting your referral marketing program? We have a list of 10 factors that will hurt referral marketing. One item is far more important than the other nine: inconsistency. In fact, …
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