Create an annual marketing plan. We find that the practices that excel in referral marketing typically have an excellent annual plan. One of the core tenets of referral marketing that we teach is to …
Create an annual marketing plan.
Create an annual marketing plan. We find that the practices that excel in referral marketing typically have an excellent annual plan. One of the core tenets of referral marketing that we teach is to …
Why is scripting powerful?
Why is scripting powerful? Because how you say things can be far more important than what you say. If you want patients to have high value for the practice and appreciate the excellence that you …
Create a contact system.
Create a contact system. If you want to maintain relationships with referring doctors at all levels, you need a contact system. We recommend reaching out by phone to one referring doctor every day. …
Always present ideal treatment.
Always present ideal treatment. It is not a mystery, despite those who would like you to think that it is, that the more times you present ideal treatment, the more large cases you will get to …
Set a production goal.
Set a production goal. Every orthodontic practice should have an annual production goal. We recommend that it be at least 18% over the last 12 months for three cycles. This is due to our ongoing data …
